Associate Manager, Loyalty

We are the champions of childhoodHanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children's brands.You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand's success, and we actively encourage our team members to maintain a healthy balance in their daily lives.Position SummaryThe Loyalty Associate Manager is the captain of our Loyalty adventure! They'll be taking the lead on executing our Loyalty program strategy while orchestrating the daily operations like a seasoned maestro. With a keen eye for detail and a love for all things analytical, this role is all about making customer experiences memorable and fun! Dive into an exciting journey where you'll become the ultimate Loyalty expert at Hanna, ensuring our customers feel valued and appreciated every step of the way! It's a fantastic opportunity to blend creativity with strategy and make waves in the world of customer loyalty!This role deeply understands Loyalty program campaign development, management and execution, performance analysis and operational best practices. They will track and analyze program performance, customer behavior, and business outcomes. They will work closely with cross-functional teams to gather insights, report on key metrics, and contribute to strategies to enhance customer retention and increase lifetime value. Primary Duties (Identified Essential Functions*) Be the Loyalty Channel Business Owner:Daily monitoring of Loyalty KPI performance. Daily monitoring of program operations/campaign functionality. Manage third-party Loyalty platform relationships and help manage program enhancements. Partner cross-functionally to drive business results using market best-in-class trends and creative strategy. Report and analyze business results and campaign performance at all levels of the organization. Have deep analytical understanding of the business to clearly articulate needs to Creative, Technical Development and Product teams. Coordinate the Campaign Strategy Planning for LoyaltyMembers:Execute compelling marketing touchpoints across multiple channels using customer datafrom quantitative and qualitative sources. Brief creative assets for all Loyalty campaigns and own end-to-end process of creative asset development to ensure marketing touchpoints are relevant, cohesive, and customer-centric. Reporting + Analysis:Generate weekly, monthly, and quarterly reports on program performance, including Member enrollment, retention, and engagement metrics. Analyze customer behaviors, segment loyalty members, and identify key factors influencing loyalty program success. Provide actionable insights for improving customer engagement and retention. Perform complex ad hoc and systematic analyses and identify trends, patterns, and opportunities for improvement. Ability to set up, analyze, and iterate on AB tests and campaigns across multiple channels to optimize loyalty program elements such as rewards, communication strategies, and incentives. Coordinate with CRM, Site, Paid, and Analytics teams to gather valuable insights on channel performance for each Loyalty campaign. Conduct consistent, regular research on competitor Loyalty programs to identify best practices and market trends. Additional tasks and responsibilities are assigned as necessary. (Essential Functions are identified by asterisking(*) all essential duties, identifying the equal opportunity provisions of the Americans with Disabilities Act (ADA)). Required General Knowledge & Skills 2-3+ years of experience creating, managing, and optimizing campaigns for a Loyalty program. Intermediate experience creating member enrollment, retention plans, e-commerce, or consulting. Advanced analytic skills, including detailed knowledge of Loyalty, CRM & customer analytics platforms (PowerBI, Figma, and Salesforce are a plus). Ability to work in a fast, dynamic environment without established processes. Advanced experience with customer segmentation and marketing metrics. Excellent written and verbal communication skills. Proactive, hands-on, problem-solving, results-oriented, and collaborative team member. Retail industry experience is highly preferred. Education & Qualifications Bachelor Degree in Business, Marketing or quantitative field. 5+ years of professional experience. Visit our careers site to learn more about working at Hanna Andersson: Talent Cultivation Standards:With a rise in cyber-criminal activity, please note Hanna will never: -Ask for any sensitive personal information via email, text, or other forms of instant messaging -Interview you via email and/or send you a list of questions in lieu of an interview -Extend an offer without speaking to you via phone or video call -Ask for bank account or financial information during the recruiting processLegitimate email communication will only be done to and from @ email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @).Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire. Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.PDN-9dea77fb-496b-4c59-89eb-d23121b4621f

Created: 2025-01-11