Defense Marketing Lead

About Applied Intuition DefenseFor a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Applied Intuition Defense is a software and infrastructure supplier that accelerates the deployment of next-generation autonomous capabilities to the warfighter across air, land, sea, and space. A subsidiary of Applied Intuition, we deliver dual-use solutions to national security customers that build upon several years of product development and experience from commercial autonomy programs. Based in Washington, D.C., our seasoned team hails from Palantir, Anduril, SpaceX, Google, Lockheed Martin, and the U.S. Armed Services. Learn more at .Applied Intuition Defense is a business of Applied Intuition, which delivers the definitive ADAS/AD toolchain and world-class vehicle platform trusted by 18 of the top 20 global automakers to drive the production of modern vehicles. Learn more at .About the roleWe seek a marketing manager to lead Applied Intuition's defense business's go-to-market and demand generation efforts. This person will be responsible for creating and executing a successful defense marketing strategy for an industry-leading dual-use technology company. You will create demand through successful campaign and program execution. You will partner closely with cross-functional stakeholders in global marketing, communications, business development, government affairs, engineering, and product. This is an operational role that will directly enable revenue growth.At Applied Intuition, you will:Develop and implement a comprehensive marketing strategy aimed at supporting the planned growth of Applied Intuition DefenseLaunch cross-channel campaigns across multiple teams and platforms within the business development, sales, and marketing ecosystems.Manage and execute marketing programs such as conferences, webinars, account-based marketing campaigns, etc.; continually assess, measure, and report on the program and channel effectivenessDefine and track key performance indicators (KPIs) that align with core business objectivesManage field marketing event logistics such as event goals, contract and event negotiation, promotional strategy, day-of support, and post-event metrics and reportingDevelop customer profiles and proclivity models to enable acquisition and retention efforts.Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leadsWork closely with our design team to elevate our brand presence at all eventsCollaborate with various stakeholders, including web development, communications, and product, to launch new services and increase brand awarenessWe're looking for someone who has:8+ years of experience in executing integrated, multi-channel marketing campaignsExperience in end-to-end planning and execution of events, including booths and speaking engagements at external conferences, company-hosted events, and offsitesExperience executing defense and national security-focused marketing campaignsIn-depth knowledge of national security issuesPassion for building a deep understanding of the applications for autonomous systems within defense networksFamiliarity with Salesforce, online advertising tools (LinkedIn Ads, Twitter Ads, Google AdWords, programmatic ads, etc.), social analytics tools (Meltwater, Brandwatch, etc.), and email tools (Marketo, MailChimp, etc.)Nice to have:Experience managing and tracking events"”including booths and speaking engagements at external conferences and self-hosted company events"”and executing related communications campaignsExperience with autonomy, artificial intelligence (AI), and related technologies and their applications to national securityBachelors and/or Masters in marketing or related field#J-18808-Ljbffr

Created: 2025-01-01