CMO

They are an inclusive, global team of builders and storytellers who are passionate about making finances easier and more fun for regular people. Some are crypto experts (degens) and some are completely new and crypto-curious. Each bring a complementary set of skills of experiences to the team, and make each other better and stronger together.Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Their mission is to connect defi protocols directly to tradfi, enabling users to control their daily personal finances"”such as paying their credit card and mortgage bills"”directly from the defi protocols that they already use. The cloents first product lets users of Aave and Sushiswap on Polygon network pay their US credit card and mortgage bills.Job DescriptionThey are a hiring for their crucial Founding Head of Growth & Marketing role. As a web3 startup that has just closed $2.5m in financing and has big goals, they need to spread the word about their brand and product, and build a growing community of interested customers!As their Head of Growth & Marketing, you will own the process and messaging by which they attract new users and build their community.Develop external marketing strategy, including content (blog), SEO, crypto Twitter engagement, events and podcastsHire and manage additional staff, including community managers, content creators, and product marketersSet up analytics and targets for their marketing funnel, from external engagement on social media, through their website waitlist, through to conversion and usage of their appPartner with their product team to unlock growth (e.g. through product-led growth initiatives)Write marketing copy for website and external materials and postsLaunch and run their Discord community server (with the help of additional hires)Leverage our investor community to promote their productYou will also engage in some partnership and BD work, identifying the projects and personalities that we should collaborate with to reach their growth goalsMust have:Experience in crypto / web3 marketing, especially through Crypto Twitter and Discord5+ years experience in growth hacking and marketing, preferably at consumer tech startup companiesExpert in Google Analytics, AdWords, SEO, Hubspot, Mailchimp and/or other state-of-the-art marketing tools and servicesClarity of thought and communication"”you can craft a simple and powerful position for our brandExcitement for engaging with everyday users, everyday"”you are an extrovert!Nice to haves:Familiarity with fintech regulations and/or technologyI just want to say thank you so much Georgia for all your help with this position you have sent us some great candidates and the Directors are very impressed with Armstrong Knight and your work, if we have any future positions we will be coming straight to you.Many thanks again for all your hard work. PA to The PartnersI just want to say thank you so much Georgia for all your help with this position you have sent us some great candidates and the Directors are very impressed with Armstrong Knight and your work, if we have any future positions we will be coming straight to you.Many thanks again for all your hard work. PA to The Partners I received a call from Luke after uploading my CV to an online job site, we spoke on the phone and I felt that Luke was very personable and we built a strong rapport which built my trust in him as my consultant. After speaking to him about what job I was looking for and sending him an updated version of my c.v it wasn't long before I received a call from Luke with a job interview. The job was everything I had asked for! Amazingly the day after my interview I was told I had the job. Luke was great at negotiating my Annual pay and working hours. My life has completely transformed in such a short space of time, I love my new job and I also get more time in the evenings with my daughter. I cant thank Luke enough. He still checks in with me regular to make sure i'm doing OK.10/10. Thank you Luke! Leanne I received a call from Luke after uploading my CV to an online job site, we spoke on the phone and I felt that Luke was very personable and we built a strong rapport which built my trust in him as my consultant. After speaking to him about what job I was looking for and sending him an updated version of my c.v it wasn't long before I received a call from Luke with a job interview. The job was everything I had asked for! Amazingly the day after my interview I was told I had the job. Luke was great at negotiating my Annual pay and working hours. My life has completely transformed in such a short space of time, I love my new job and I also get more time in the evenings with my daughter. I cant thank Luke enough. He still checks in with me regular to make sure i'm doing OK.10/10. Thank you Luke! Leanne I would have no hesitation whatosoever in recomending the outstanding service that we have received from Armstrong Knight, whom we have used exclusively for the last two years. They have demonstrated a thorough understanding of our business and have consistetly found us exceptional staff ,who have proven to be valuable additions to the company. Group Financial Director-National Property GroupI would have no hesitation whatosoever in recomending the outstanding service that we have received from Armstrong Knight, whom we have used exclusively for the last two years. They have demonstrated a thorough understanding of our business and have consistetly found us exceptional staff ,who have proven to be valuable additions to the company. Group Financial Director-National Property Group As you are aware in the last 20 months you have been our exclusive supplier of recruitment services and have provided seven new members of staff at senior level or below. Your understanding of our needs and identification of suitable candidates has been impeccable and all of them have been excellent additions to our team, and in that period all have grown as individuals and have contributed positively to our business. We are happy to continue our arrangement and heartily recommend you to others, and will be in contact in the near future.E B NimanAs you are aware in the last 20 months you have been our exclusive supplier of recruitment services and have provided seven new members of staff at senior level or below. Your understanding of our needs and identification of suitable candidates has been impeccable and all of them have been excellent additions to our team, and in that period all have grown as individuals and have contributed positively to our business. We are happy to continue our arrangement and heartily recommend you to others, and will be in contact in the near future.E B Niman I just want to say thank you so much Georgia for all your help with this position you have sent us some great candidates and the Directors are very impressed with Armstrong Knight and your work, if we have any future positions we will be coming straight to you.Many thanks again for all your hard work. PA to The PartnersI just want to say thank you so much Georgia for all your help with this position you have sent us some great candidates and the Directors are very impressed with Armstrong Knight and your work, if we have any future positions we will be coming straight to you.Many thanks again for all your hard work. PA to The Partners I received a call from Luke after uploading my CV to an online job site, we spoke on the phone and I felt that Luke was very personable and we built a strong rapport which built my trust in him as my consultant. After speaking to him about what job I was looking for and sending him an updated version of my c.v it wasn't long before I received a call from Luke with a job interview. The job was everything I had asked for! Amazingly the day after my interview I was told I had the job. Luke was great at negotiating my Annual pay and working hours. My life has completely transformed in such a short space of time, I love my new job and I also get more time in the evenings with my daughter. I cant thank Luke enough. He still checks in with me regular to make sure i'm doing OK.10/10. Thank you Luke! Leanne#J-18808-Ljbffr

Created: 2025-01-01