Senior Brand Manager

Job Summary:Before applying for this role, please read the following information about this opportunity found below.WHO ARE WE?Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit .WHO ARE YOU?Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!THE JOB The Senior Brand Manager leads day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. They will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:Client Relationship ServiceProgram Activation & PerformanceFinancial Performance, Budget Planning & ReportingTeam Management & DevelopmentInnovation & GrowthWHAT THIS ROLE WILL DO Manage a portfolio of clients across multiple categoriesContinuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery and clientEstablish and grow relationships with key client contacts outside of the day-to-day relationshipsDevelop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clientsSupport VP, Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationshipsWhen required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract processEnsure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset deliveryServe as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savingsLead key client meetings throughout the year, in-person and over phone - i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetingsOversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agenciesFully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimizedDevelopment and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the businessAssist clients in achieving ROI goals that will ensure maximum renewal opportunityExplore marketing trends, emerging technologies, and best practices to add value to sponsorship programsSupport department wide development initiativesAdditional responsibilities as requested from Manager and/or Senior Management as requestedWHAT THIS PERSON WILL BRING4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agenciesMust have agency AND event experience, music industry experience a plusRecord of success building, selling, and delivering innovative marketing programs with measurable resultsExperience with marketing programs that blend physical and digital components preferredWork with recognizable global brands preferredSuccess working with cross-functional teamsKnowledge of consumer and market research with ability to implement into decision-making and managementTrack record for developing and growing client relationshipsPassion for excellence and executing high-profile marketing programsSuperior project management and organizational skills including managing multiple projects simultaneouslyExcellent communication skills - written, verbal and presentationAbility to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessaryA proactive, collaborative team-oriented working styleProven ability to work calmly and efficiently under pressureDeep curiosity about emerging marketing trends and ability to integrate into client programsProficiency in Microsoft Office applications including Word, PowerPoint, and ExcelStrong passion for music, including knowledge of current/relevant artists and industry trendsAbility to travel 30% of time or more in season, often nights and weekends and occasionally without significant advanced noticeBENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert ticketsWEALTH: 401(k) program with company match, Stock ProgramFAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.New York City Pay Range*: $70,000 - $75,000 **Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee's salary history will not be used in compensation decisions.#J-18808-Ljbffr

Created: 2024-11-28