Associate Director, Marketing and Promotional Analytics

Associate Director, Marketing and Promotional AnalyticsPlease ensure you read the below overview and requirements for this employment opportunity completely.At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionWe are seeking an Associate Director of Marketing and Promotional Analytics to join our dynamic HIV Integrated insights team. The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis. In this role, you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks. Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.This position will be based in the Foster City, CA office.Key Responsibilities:Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Develop measurement approach to analyze and optimize media performance.Measurement framework: Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels.Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey.A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization.Digital and Media Analytics: Oversee the analysis of digital marketing campaigns. Provide actionable insights to enhance customer engagement and optimize conversion rates.Analytical Storytelling: Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance.Collaborate with Stakeholders: Partner closely with cross-functional stakeholders to ensure alignment and integration of analytics into overall business strategies.Stay Ahead of Industry Trends: Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations.Preferred skills:Strong experience in marketing analytics and optimization.Experience using data-driven media planning tools.MarTech and big data knowledge is preferred in the digital space.Knowledge of digital marketing data from various publishers/channels.Familiarity with building models to measure marketing incrementality.Strong written and oral communication, data visualization, presentation, and interpersonal skills.Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.Strong planning and project management skills.Ability to distill complex information into concise and impactful stories/presentations.High motivation, strong work ethic and positive attitude while working under tight deadlines.Strong leadership experience and relationship-building skills.Knowledge, Experience, And Skills:8 or more years working experience in marketing analytics, digital analytics.Bachelor's degree in quantitative field such as Business, Marketing, Statistics or Economics preferred.Experience with media and digital data sources is required.Proven history of working and delivering on multiple projects simultaneously.Experience in Pharmaceutical or Biotech industry is desirable.Basic qualifications:Associates degree and 12 years of experience, Bachelor's degree and 10 years of experience, Master's degree and 8 years of experience, PhD and 2 years of experience.The salary range for this position is: $191,335.00 - $247,610.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location.As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics.#J-18808-Ljbffr

Created: 2024-11-12