Principal Product Marketing Manager

About MaisaApply below after reading through all the details and supporting information regarding this job opportunity.maisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No hallucinations!We're revolutionizing productivity through cutting-edge AI technology.The RoleWe're seeking a hands-on Principal Product Marketing Manager to lead our go-to-market efforts and drive our product-led growth strategy. Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.Key ResponsibilitiesDevelop and implement GTM strategies for our AI platformLead product-led growth initiatives and content marketing effortsCreate compelling product messaging and marketing assets (white papers, case studies, blog posts)Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphsMap customer journeys and design full-funnel (top, middle, bottom) marketing campaignsCollaborate with influencers and industry experts to amplify our reachConduct market research and competitive analysisProvide strategic guidance to global and local MarCom teamsAnalyze marketing performance and optimize strategiesContribute to overall company strategy and growth initiativesQualifications7+ years of experience in product marketing, preferably in B2B SaaS or AI/MLProven track record in GTM strategies and product launchesStrong understanding of product-led growth methodologiesExperience in customer journey mapping and full-funnel campaign developmentExcellent content creation and storytelling skillsData-driven approach with strong analytical abilitiesSelf-starter mentality; ability to thrive in a startup environmentBachelor's degree in Marketing, Business, or related field; MBA is a plusWhat We OfferOpportunity to shape the future of work through AI technologyFlat organization with direct access to leadershipCompetitive salary and equity packageRemote-first culture with flexible hoursContinuous learning in AI and emerging technologiesIf you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you!#J-18808-Ljbffr

Created: 2024-11-12