Senior Product Marketing Manager

We are seeking an experienced Senior Product Marketing Manager to help us achieve our mission. In this role, you will be responsible for leading the marketing strategy for our cutting-edge remote patient monitoring (RPM) platform. You will work closely with our product, design, and sales teams to drive go-to-market strategies, develop compelling messaging and positioning, and ensure the success of our product in the market.Increase your chances of an interview by reading the following overview of this role before making an application.What You'll DoDevelop and execute comprehensive product marketing strategies to drive product adoption and growth.Conduct market research to understand customer needs, market trends, and competitive landscape.Collect feedback from patients and physicians using tools such as NPS and interviews.Create compelling messaging and positioning that clearly communicates the value of our products to health systems, physicians, and patients.Collaborate with the product team to influence product roadmap and ensure alignment with market demands.Develop and manage go-to-market plans, including product launches and campaigns.Work with the field sales team to create effective sales enablement materials, including presentations and case studies.Measure and analyze the effectiveness of marketing campaigns to optimize performance and ROI.Spend time in the field collaborating directly with health system partners and physicians.What You'll Need5+ years of experience in a product marketing role.Bachelor's degree in Marketing, Business, or a related field.Proven experience in product marketing in healthcare technology.Strong understanding of the healthcare market.Excellent communication and storytelling skills, with the ability to translate complex concepts into clear, compelling messages.Ability to work cross-functionally and influence without authority.Strong analytical skills and experience with data-driven decision making.Ability to thrive in a fast-paced, dynamic environment.WHO WE ARE:At Cadence, we care. We care for patients in their homes seamlessly using technology. We deliver personalized, accessible care that makes a meaningful impact on patients' health. We believe that all chronic disease patients - regardless of zip code - deserve access to the best possible care. Care is at the core of everything we do.The most important people at Cadence are the people who take care of our patients, our caregivers: nurse practitioners, registered nurses, medical assistants, patient success coordinators, and more. The patient-centric team at Cadence is reliable, responsive, warm, and knowledgeable. We hold ourselves to a high bar to deliver a memorable patient experience; a level of care that we all want for our own family members.At Cadence, unlike most traditional healthcare settings, things change rapidly and that necessitates employees who embrace technology and are committed to helping build an even better service for patients and partner providers than we have today.If you are passionate about putting patients first and changing the way care is delivered in America, join us at Cadence! Together, we'll make a meaningful impact on the lives of those we serve.WHAT YOU'LL GET:Cadence recognizes the unique needs of its diverse, distributed workforce and seeks to provide an inclusive work environment for its world-class clinicians and technologists.Company culture all about impact, shared growth mindset, empowerment, and integrity.An opportunity to help improve the quality of life of millions of Americans.Unique chance to support the development of an amazing product; Cadence's in-house clinicians are our super users and beta testers.Competitive salaries and quarterly incentives.Medical, dental, and vision insurance.TelaDoc (virtual primary care), and TalkSpace (online mental health services) memberships.Discounted Peloton memberships.Competitive PTO.401K and 401K match.Onboarding stipend for remote equipment and home office setup.Paid Parental Leave.Charitable Donation Match program.Expected compensation range: $185,000 - $200,000.Location: Remote.For interested applicants: We are currently working with an external partner on this role. If you'd like to apply, please send an email directly to david@#J-18808-Ljbffr

Created: 2024-11-12