Assistant Director of Marketing

Assistant Director of MarketingHave you got what it takes to succeed The following information should be read carefully by all candidates.Immediate OpeningColumbus School for Girls (CSG) is an independent day school in Columbus, Ohio, founded in 1898, serving diverse students in grades pre-k through grade 12. CSG empowers girls to discover their distinct potential as learners and leaders. As a leader in the education of girls and young women, it is a vibrant community of more than 540 students, 135 faculty and staff, and 2,500 active alumnae. CSG's 8-acre academic campus in the beautiful Bexley neighborhood is a ten-minute drive from downtown Columbus, a city bustling with artistic, civic, and shopping experiences. Having just completed a strategic plan to guide the School's direction over the next several years, CSG offers an exceptional, student-centered academic experience with strong offerings in the arts, an impressive athletic program, and a health and wellness curriculum that is unique in Central Ohio. This combination of academics and skills ensures that CSG students will be well-prepared for life beyond CSG.Columbus School for Girls has an immediate need for an Assistant Director of Marketing who will assist in the creation and execution of research-based marketing plans to support admissions, brand and non-branded marketing, and other advertising opportunities for Columbus School for Girls. This role will assist with our main website in terms of development, editing, and content curation assistance. In addition, this role will work closely with the Director of Strategic Marketing and Communications on special projects, designated by CSG's Senior Advancement team and the Head of School. This role requires the ability to work independently while collaborating with the Marketing and Communications team members and various departments in the school.CSG offers a competitive salary, benefits, and professional opportunities and welcomes candidates who add to the racial, cultural, religious, and gender diversity of the school community.Major Functions and Responsibilities:Assists in the development of strategies and tactics to boost CSG's reputation and drive qualified traffic through the Admissions funnel, website, and other brand-specific mediums.Analyze brand positioning and consumer insights, while assisting in the development of guidelines to promote CSG across various channels.Successfully execute marketing campaigns from ideation to execution and ensures their alignment with CSG's mission statement and core values.Research various organic and paid acquisition channels and provide recommendations to the Director of Strategic Marketing and Communications.Provide reports and high-level marketing summaries to the Director for Strategic Marketing & Communications.Provide oversight, guidance, and training for all institutional and departmental promotional materials and publications (photo, video, flyers, posters, banners, handouts, digital signage, social media, website items, apparel, etc.).Assist the Director of Strategic Marketing and Communications with the development of department goals and strategic plans to meet those goals.Experience, Characteristics, Qualities:Bachelor's degree in Communications, Marketing, Public Relations, English, or in a directly related field; prior experience in a school environment and graphic design is strongly desired.Three years of experience working in a marketing and communications environment required.Experience developing marketing and communications plans.Experience developing media relations strategies, as well as experience seeking high-level placements in print, broadcast, and online media.Be able to articulate the value of an independent school education in an all-girls environment.Have an entrepreneurial mindset.Communicate genuinely and in a polished manner, both verbally and in writing.Have the ability to create and implement systems that require organization, time management, and attention to detail.Prioritize and manage multiple tasks independently.Have strong written and verbal communications skills.Strong in deciphering analytical information (Quantitative and qualitative); experience in Google Analytics or equivalent program preferred.Have a strong working knowledge of the Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and Microsoft Office applications.Utilize a data-driven approach to decision-making.Engage collaboratively with colleagues, prospective families, community partners, and the media.Demonstrate these essential qualities: a positive attitude, creativity, flexibility, and a sense of humor.Commitment to Diversity: Columbus School for Girls strives to cultivate a culture of belonging through its curriculum, pedagogy, school programs, extracurricular activities, and overall student experience. We value the diversity of our student population with 37% of students self-identifying as people of color. CSG students come from all 5 major religions, 51 zip codes, and a range of family structures and socioeconomic backgrounds.Interested candidates should apply on the Career page of our website at: and submit a cover letter outlining their interest in and qualifications for this specific position including a resume.Columbus School for Girls is an Equal Opportunity Employer and as such does not discriminate on the basis of race, color, sex, age, religion, national origin, ancestry, sexual orientation, disability, veteran status, marital status, or any other status protected by law.#J-18808-Ljbffr

Created: 2024-11-11