Senior Content Marketer

Job Title: Senior Content MarketerPrompt is revolutionizing healthcare by delivering highly automated and modern B2B enterprise software to rehab therapy businesses, the teams within, and the patients they serve. We have established ourselves as the go-to platform in the space, are setting a new standard in healthcare technology, and rapidly growing our market share.We are looking for a Senior Content Marketer to develop and execute marketing strategies that drive increased awareness and demand for Prompt. The ideal candidate will use strong communication and project management skills to act on market trends, deliver must-have content to our target audience, and hit revenue goals. Experience in B2B SaaS is required and experience in the healthcare software industry and/or outpatient rehab is preferred but not required.ResponsibilitiesContent Strategy Development: Collaborate with leadership to propose and refine long- and short-term content strategies that position the brand as an authority on PT practice growth and business-related content.Case Study Production: Manage the end-to-end creation and publication of case studies, including content selection, video production, and editing.Social Media Management: Develop and draft social media content for brand and leadership accounts to position Prompt as a PT industry thought leader. Content types include but are not limited to (slider posts, in-feed case studies, industry job listings, text posts, video posts, etc.).Live and recorded events: Plan content for and and run digital events, such as roundtable discussions and podcast episodes.Longform Content Creation: Plan and produce high-quality PDF/longform content, such as industry reports and surveys. Strategize and execute distribution efforts to maximize engagement.Blog Management: Utilize social engagement and SEO tools to guide blog content creation. Develop, assign, and edit editorial and product-related content that aligns with the overall content strategy.Testimonial Management: Conduct monthly reviews of testimonials found in the wild and select which ones to publish across the website and other platforms.Industry Immersion: Continuously seek out industry knowledge to inform content creation and ensure its relevance and accuracy.Email Communication: Plan and draft emails to distribute content and earn trust with ICP and customers.RequirementsExperience in B2B SaaS marketingBusiness results oriented marketerBe able to own the execution of multiple project types from start to finish.Strong analytical skills with the ability to interpret data and make data-driven decisionsExcellent written and verbal communication skills, with the ability to effectively communicate complex conceptsBonus: Experience in the outpatient therapy [PT, OT, SLP or related healthcare fields]Bonus: Previous case study production experienceBonus: Video editing experienceWhat we offerHybrid work environmentPotential for equity compensation in the form of stock options401kHealth Insurance BenefitsGenerous PTOCompany-wide sponsored lunchesWhy work for Prompt?BIG Challenges: Here at Prompt, we are solving complex and unique problems that have plagued the healthcare industry for decades.Talented People: Prompt didn't happen by chance, it's a team of incredibly talented and proven individuals who all made their mark before joining forces to build the greatest software on the planet for rehab therapists.Healthy Approach: This isn't an investment bank, we work long hours when it's needed, but at Prompt you own your workload and the entire organization takes a liking to smart work (over hard work).Positive Impact: Prompt helps outpatient rehab organizations treat more patients and deliver better care with less environmental waste. That means less surgery and less narcotic-based pain treatment, all while turning a paper-heavy industry digital. We aren't enthralled with patting ourselves on the back every day, but it does feel good :)If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.Join us in our mission to revolutionize the outpatient rehab software landscape and drive meaningful impact for our customers and stakeholders.Location: This role is hybrid with an expectation to be in the office (Hoboken, NJ) 3 days per week. Being in our office will allow you to communicate directly, in-person, with several members of our leadership team. You'll be able to absorb industry knowledge and get to know our business and what matters to our target audience.#J-18808-Ljbffr

Created: 2024-11-10