Assistant Director for Marketing and Communications

The Assistant Director for Marketing & Communications for Krannert Center for the Performing Arts is a senior-level position that develops and implements marketing strategies, manages the Communications team's workflow, fosters and empowers a collaborative work environment, creates efficient work processes, and demonstrates creative, effective problem-solving in order to deepen and increase engagement with Krannert Center and the Performing Arts at Illinois. We are a large-scale performing arts venue on the campus of the University of Illinois with 5 stages and a world-class professional presenting series.Please make sure you read the following details carefully before making any applications. Communications: In collaboration with Krannert Center's Marketing and Communications team and other stakeholders, develops, coordinates, implements, and evaluates integrated external and internal communications strategies and plans that support business goals for Krannert Center and the performance-related areas of Illinois Theatre, Lyric Theatre, and Dance at Illinois. Utilizes data analytics to develop marketing strategies and assess effectiveness of marketing efforts. Where appropriate, designs and implements marketing surveys or other data gathering methods to support and guide marketing strategy. Oversee and support the Marketing and Communications team's areas of responsibility, which include direct communications (digital and print), on-site environmental design and communications, paid advertising (digital, print, radio, TV, outdoor, other), publicity and media relations, social media, website content, photography, videography, performance program booklets, and other aspects of the student, customer, and employee journey. Lead the Communications team in collaboratively identifying and pursuing strategic promotional and paid advertisement opportunities. Provide creative briefs when appropriate. Keep clients up to date on the progress of their communications projects. Oversee the ongoing development and enhancement of the Center's website, developing and maintaining a roadmap for the Center's web initiatives, based on input from relevant stakeholders and working in collaboration with a partner web development company. Working with the Ticket Services Director, manage the relationship between the Center's website and its ticketing software, identifying and pursuing opportunities for enhanced communications and increased ticket sales. Oversee the management and enhancement of photography and videography resources. As part of the Center's leadership team, provide support for and guidance on internal communications, including opportunities to create two-way dialogue and contribute to the recruitment and retention of staff. Build relationships with staff, students, and faculty involved with Krannert Center and the Performing Arts at Illinois and stay well informed about the Center's creative processes and performances. Stay informed about campus life, campus policies and procedures, and community life in order to create current, relevant, and responsive communications. Maintain knowledge of Krannert Center's diversity, equity, inclusion, and accessibility (DEIA) efforts and actively apply DEIA principles to the work. Build and maintain Krannert Center's brand through market research and communications work. Across Krannert Center marketing and communications, ensure visual unity and consistency in messaging along with adherence to Krannert Center, College of Fine and Applied Arts, and University of Illinois writing and identity standards. Develop and implement standards to measure the success of communications work in order to make wise decisions about opportunities and the use of resources. Seek, research, and collaboratively implement best practices in external and internal communications. Lead management and maintenance of Krannert Center's physical and digital communications archives. Lead the communications team's budget management process. Contribute to crisis communications planning and management, both external and internal. Staff Management: Supervise, guide, and empower the members of the Marketing and Communications team: Assistant Communications Director, Program and Web Editor, Senior Designer, and freelance partners. This work includes but is not limited to: Assigning projects and ensuring deadlines are met, projects are routed to appropriate stakeholders, work is completed in a satisfactory manner, and solutions stay within budget. Identifying crossover between projects to streamline work processes as well as create opportunities for collaboration. As appropriate, using technology to increase the efficiency and effectiveness of Krannert Center's communications work and collaborations. Facilitating resource-gathering for the team; providing coaching, mentoring, and performance evaluations. Facilitate learning experiences as part of the team's work to stay up to date in the industry. Determine need for and budget available for freelance specialists to complete necessary work; in areas such as writing/copy editing, graphic design, photography, and videography. Other Collaborative, Administrative, and Committee work: As appropriate, participate in various committees and initiatives at Krannert Center, in the College of Fine and Applied Arts, and at the campus level. Perform other related duties as assigned. Minimum Qualifications: Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field. Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area. Demonstrated supervisory experience. Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.#J-18808-Ljbffr

Created: 2024-11-10