Brand Marketing Director

The Brand Marketing Director owns and directs the development and execution of marketing and public relations initiatives for our organization. You will lead a dynamic team, collaborate with internal stakeholders, and manage external agency relationships to ensure that all brand marketing and PR initiatives align with our strategic goals.Submit your CV and any additional required information after you have read this description by clicking on the application button.What you get to doDevelop and maintain best practices for marketing operations, focusing on optimizing campaign execution, process improvements, and driving effective change management across the team.Lead integrated marketing campaigns across digital, social media, print, events, and experiential marketing, collaborating with the marketing and creative teams to ensure consistency and alignment with brand objectives.Inspire and manage a team of marketing and PR professionals by actively engaging in their development through ongoing training, providing constructive feedback, and fostering a collaborative, high-performing culture.Ensure brand consistency across all touchpoints by working closely with marketing, creative, and product teams, aligning messaging and creative assets with overall brand strategy.Oversee campaign projects from concept to completion, providing strategic direction while supporting the team in delivering high-quality, timely results.Manage external PR agency relationships, providing strategic guidance and oversight to ensure effective planning and execution of PR initiatives, including media relations, press releases, interviews, and events.Cultivate media and influencer relationships, maintaining strong connections with key media outlets, bloggers, and industry partners to secure press coverage and forge valuable partnerships.Develop and manage the marketing and PR budget, ensuring resources are allocated efficiently, and deliver measurable ROI across all brand marketing activities.Lead regular reporting updates, including weekly, monthly, and quarterly reports, highlighting key insights and providing recommendations for continuous improvement across the organization.Conduct post-mortem analyses of campaigns and initiatives, capturing key learnings and sharing insights with stakeholders to drive future optimizations in brand marketing strategies.Monitor industry trends and competitive activities, identifying opportunities for brand differentiation and growth, and ensuring the team remains informed of emerging marketing and PR tools, technologies, and innovations.Champion innovation by recommending and implementing new initiatives to keep the brand ahead of industry trends and competition.What you bring:Bachelor's degree in Marketing, Communications, or a related field (MBA or advanced degree is a plus).Minimum of 8 years of experience in brand marketing or related roles, with a focus on campaign management, PR, and team leadership.Proven ability to lead cross-functional teams and manage external agency relationships.Strong budget management and ROI-drive mindset, with the ability to optimize resources efficiently.Excellent communication and interpersonal skills, with experience building and maintaining relationships with media, influencers, and key partners.Strong project management skills, with the ability to oversee multiple campaigns and ensure timely delivery of projects.Solid knowledge of digital marketing channels, social media platforms, and analytics tools.A creative and strategic thinker who can balance high-level vision with hands-on execution.Ability to thrive in a dynamic environment, with excellent organizational and project management skills.Passion for fashion, cultural trends, and the ability to connect with our target audience.#J-18808-Ljbffr

Created: 2024-11-08