Marketing Lead, Monetization New York, New York, ...

NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation's premier local news app.As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit /about About the RoleAre you ready to join a dynamic and innovative team at NewsBreak? As a Marketing Lead on our Monetization Team, you'll have the chance to shape and execute impactful marketing strategies in a role bursting with new opportunities and green space. You will collaborate with some of the brightest minds in engineering and product, focusing primarily on product and growth marketing within the NewsBreak Ad Manager. However, the scope of your work will extend across exciting new initiatives within the monetization team, including new revenue streams, supply channels, placements, and more.This is a fantastic opportunity for someone eager to hit the ground running and make a significant impact quickly. NewsBreak is a unique company with a massive user base and world-class talent in product and engineering. We offer a fertile ground for ambitious individuals to leverage their skills and drive substantial growth.In this role, you'll monitor platform metrics, identify marketing opportunities, and implement strategies to positively impact business metrics. Your work will span across advertiser growth, the advertiser product lifecycle, B2B partnerships, and more. If you're ready to dive into a fast-paced environment and contribute to the rapid expansion of a leading digital media platform, this is the position for you. Join us at NewsBreak and help us build the future of monetization.ResponsibilitiesProduct and Growth Marketing: Develop and execute integrated marketing strategies to drive user acquisition, product adoption, and retention. Collaborate closely with product, sales, and cross-functional teams to ensure alignment and successful implementation.Performance Metrics: Monitor and analyze key performance metrics to identify areas for improvement and optimization. Design, implement, and analyze A/B tests to refine marketing efforts.Community Building: Develop strategies to foster and grow a community of engaged users and advertisers. Create and disseminate high-quality content, including case studies, white papers, blogs, and videos.Campaign Management: Lead the execution of promotional and lifecycle email marketing campaigns to improve advertiser engagement and retention. Innovate with growth hacking and guerrilla marketing strategies to create buzz and attract new advertisers.Market Research and Insights: Conduct market research to identify new opportunities and trends. Use data to inform strategic decisions and optimize campaign performance.Press Releases: Draft, review, and distribute press releases to announce significant company milestones, product launches, and partnerships. Coordinate with media outlets to ensure coverage and amplify the reach of announcements.Partnership Collaboration: Build and maintain relationships with synergistic partners across affiliate networks, tracking platforms, agency partners, and more. Leverage these partnerships to enhance marketing efforts and drive growthRequirementsBachelor's degree in Marketing, Business, or a related field.5+ years of relevant experience in ad tech or digital marketing.Strong analytical skills with the ability to translate data into actionable insights.Proven track record in managing marketing teams and launching successful products.Proficiency with tools like SQL, Amplitude, MODE, and project management software.Deep understanding of digital marketing channels (SEO, SEM, email marketing, social media).Exceptional copywriting and content creation skills.Experience with UX principles to enhance user engagement.Ability to build and nurture online communities and manage B2B partnerships.Self-starter with an entrepreneurial spirit, comfortable with ambiguity and taking initiative.Nice to havePrior experience with NewsBreak Ad Manager or similar ad platforms.Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.Understanding of the mechanisms behind virality in content and campaigns.Proven experience in creating and nurturing online communities.We offer competitive benefits package:Health, dental, and vision care for you and your familyTop-tier 401(K) plan with company matchingPaid time off and paid holidaysPaid parental leaveFSA and commuter benefits programsTeam activity budget The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Accepted file types: pdf, doc, docx, txt, rtf Attach , or enter manually Accepted file types: pdf, doc, docx, txt, rtf Will you now or in the future require sponsorship? * Select... What's your earliest start date? * Are you able to work onsite in our New York City or Mountain View, CA office? (4 days in office) * Select... What are your salary expectations? Please state a range. * LinkedIn Profile Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification pletion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in NewsBreak's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. 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Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson's disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury Disability Status Select... 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Created: 2024-11-06