Director of Content, Media, & PR

A fast-paced and mission-focused health science marketing agency seeks a full-time Director of Content, Media, & PR to lead integrated communications and content efforts directed at helping our clients achieve their strategic goals.A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Us: SCORR Marketing is the preferred marketing partner for health science companies around the globe. With thriving teams based in Kearney and Omaha, NE, and remote members throughout the U.S. and around the world, we create brands and marketing solutions that matter.Our work culture prioritizes diverse perspectives and individual initiatives alongside excellent communication and personal comradery. You can join our team in Nebraska or from your home office, wherever you may be. We've had a remote contingent since before it was "a thing," so we've got you covered.YOU: Are a visionary, passionate about shaping the direction, intention, and impact behind each client's communications. As a meticulous architect of content plans, you're always actively listening to develop a profound understanding of the client's message. Whether transforming interviews with SMEs into compelling stories, recommending the most captivating content formats, or identifying PR opportunities and guiding them to the finish line, your strategy-driven approach and impeccable writing ensure results for your clients. You seamlessly collaborate with other SCORR departments to bring the content plan to life and effectively lead the PR & Media team, inspiring creativity and teamwork, all while bolstering the success of multiple clients.Job ResponsibilitiesDrive and execute content strategies for SCORR clients, ensuring alignment with client marketing objectives and organizational goalsDrive a content and thought leadership discipline throughout the SCORR organization, refining processes and approaches to ensure profitabilityLead SCORR public relations efforts by identifying, developing, and executing thought leadership opportunities and public relations strategiesFoster relationships with editors, advocacy groups, and industry associations; guide or execute PR pitching and events to publications to enhance thought leadership and visibility for SMEsPartner with client services teams to understand client marketing objectives and develop comprehensive content strategies, plans, and calendarsWork with various SCORR service lines (market intelligence, social media, digital, copy, creative, marketing automation, PR, media, web, etc.) to develop content and delivery plans, support PR plan development, and integrate with other tactical plansMeasure and utilize KPIs and various data to inform content recommendationsDetermine and recommend the best content formats (infographics, blogs, white papers, case studies, etc.) to achieve objectivesTranslate data, trends, and clinical/medical information into engaging storiesStay current on AP Style, grammatical trends, and client styles; take ownership of your work, proofreading copy and checking for accuracyLead the PR & Media team and mentor other teammates, fostering creativity, collaboration, and teamwork within the communications teamRequirementsBachelor's degree in marketing, journalism/advertising/communications, English, or related fields5+ years of experienceProven experience in content strategy and thought leadershipExcellent copywriting skillsExcellent relationship-building skills with editors, advocacy groups, and industry associationsStrong analytical skills to measure KPIs and inform content recommendationsExceptional storytelling abilities and editorial standardsLeadership and mentorship experience within a teamCrisis communication experienceDesired QualificationsProficiency in collaborating with cross-functional teamsExperience with Muck Rack and HubSpotB2B marketing experience, especially within the life science industryMarketing agency experienceFamiliarity with AP StyleProactive, dependable, professional, personable, and organized#J-18808-Ljbffr

Created: 2024-11-06