Sr Marketing Manager - HCP, AHS Central Performance ...

Sr Marketing Manager - HCP, AHS Central Performance and Brand MarketingJob ID: 2803427 | Services LLCApplying for this role is straight forward Scroll down and click on Apply to be considered for this position.Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.The AHS Central Performance & Brand Marketing Team is seeking a talented, customer-obsessed, Product Marketing Manager to own the strategy and execution on Amazon App/Website (onsite) platforms to grow and establish the newly launched business vertical "Health Conditions Program" within AHS Org. This role will be instrumental in the mission to connect Amazon customers to a wide array of health-care products and services available via 3P marketplaces, with a focus on solutions for chronic or complex-longitudinal conditions afflicting 60% of US adults, and insurance as a payment method to unlock 87% of US health care spending paid for by insurance. Enabling these services will help Amazon build a large business in health care and have a meaningful impact on health outcomes, which will complement our existing 1P businesses, Amazon Pharmacy and One Medical. We aim for Amazon to be the easiest place for customers to discover and start engagement with a full suite of solutions to treat complex chronic conditions and achieve wellness.In this role you will be the single threaded owner HCP Onsite channels/Events. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with contract marketing managers (reporting to you) and partner closely with the lead business, creative, engineering and product teams to drive business goals. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The ideal candidate understands Onsite (website/app) customer experience knows Amazon onsite best-practices (homepage, detail page, search, advertising etc), has an experimentation bend of mind to solve problems and is willing to work with engineering and product teams to build for long term impact.This is a highly visible position and you will have the opportunity to grow, engage and influence Directors and Sr. Managers across AHS as well as present to VPs on a weekly basis.Key job responsibilitiesOwn AHS Onsite Marketing Strategy and Execution to drive business goalsBuild the creative and experimentation strategy to launch and grow each 3P partner we launch under HCP programBuild new mechanisms to simplify workflowsBuild onsite marketing calendars and forward looking plans, with internal business, product and tech partnersDevelop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagementWork closely with Creative and Design partners to experiment, document and share learningsRepresent AHS Performance Marketing in key business reviews with VPs and Directors, including operating planning reviews and quarterly and monthly business reviewsDevelop, report, and continually improve email channel performance metricsA day in the lifeYou will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly.About the teamAHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies.BASIC QUALIFICATIONS6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONSExperience using any of SQL or other analytical tools for conducting data analysisExperience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.This position will remain posted until filled. Applicants should apply via our internal or external career site.Posted: October 11, 2024 (Updated 1 day ago)#J-18808-Ljbffr

Created: 2024-11-06