Growth Marketing Manager

At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.As the Growth Marketing Manager, you will be an important driver in helping our marketing, product and engineering teams grow the future of Roblox. You'll partner with marketers, data scientists, product managers, engineers and leaders across the company to grow Roblox's user base, re-engage users, and drive successful campaigns. You will report directly to the Senior Manager, Growth Marketing.You will:Lead the day-to-day media buying and optimization across advertising channels for new user acquisition, user retention.Explore and test new paid channels/partners to diversify media allocation and lead incremental users.Partner with the brand marketing organization to infuse all branding through all touchpoints of the user funnel.Drive user personalization for new users by identifying segmentation and optimizing ad personalization leveraging ad-tech.Improve and build business processes to enable speed and impact.Identify new business opportunities to continue to drive growth and revenue for Roblox platform.You have:5+ years of experience directly building successful high-growth campaigns that shape the company's growth trajectoryMobile app install experience. Strong familiarity with mobile attribution, fraud detection and deep-linking.Strong understanding of incrementality, coefficients, ARPU and user LTV.Understand creative trends and ability to drive creating testing framework with design team to improve campaign performance.Very quantitative attitude. Ability to partner closely with Data Science to set up experiments.Experience with app store optimization and SQL is a bonus.#J-18808-Ljbffr

Created: 2024-11-06