Marketing Strategy
Cesna - Recruitment experts worldwide - Los Angeles, CA
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[About Our Client]Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.This client is a medical appliances manufacturer that exports medical appliances to more than 70 countries and is actively growing in the U.S. along with its headquarters in Korea, which leads the medical appliances market.[Job Summary]This client is looking for an experienced Marketing Strategist to lead our Marketing department. You'll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for this client. The Marketing Strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you're a creative, goal-oriented professional, we would like you to be part of the team and share innovative ideas to achieve targets. Ultimately, you should be able to increase our market share and ensure brand consistency.[Job Description]A Strategic Marketer is a professional responsible for executing the strategies and plans that establish brand consistency and increase sales in the company. The job duties include managing budgets, measuring KPIs, and calculating ROI on investments made into marketing efforts like advertising or trade shows, which can also be used to determine future campaign models based on past successes. This position should be data-driven and able to apply data into marketing strategy and promotion/campaign.[Responsibilities]Set specific marketing goalsDesign and implement marketing strategies aligned with business targetsDevelop digital campaigns to increase web trafficAnalyze sales and marketing metricsForecast market trendsResearch the market to identify new opportunitiesGenerate innovative ideas to promote our brand and our productsAddress advertising needsEnsure brand consistency through all marketing channelsUse customer feedback to ensure client satisfactionLiaise with internal teams to ensure brand consistencyEstablish a strong, long-term web presenceData-driven strategic marketingNew product launch marketing and strategyCompany website/page monitoring, revamping, and idea recommendations[Qualifications]Proven work experience as a Marketing Strategist or Marketing Manager (minimum 5-8+ years)BSc degree in Marketing or relevant fieldDemonstrable experience with marketing campaigns and web technologies (e.g., online tools and social media) and dataIn-depth knowledge of CRM software and Content Management SystemsFamiliarity with SEO/SEM and Google AnalyticsUnderstanding of web designExcellent communication skills (verbal and written)Strong analytical skills - Data DrivenTeam management skillsExcellent communication skills#J-18808-Ljbffr
Created: 2024-11-06