Vice President, Marketing

Position Overview: The Vice President of Marketing is responsible for the direction and leadership of strategic, operational, financial, programmatic and creative services activities for Sutter Health. This includes establishing, meeting and continuously monitoring the goals and objectives while maintaining alignment with the strategic goals and objectives for the Consumer & Brand Division and the organization. The Vice President works closely with a variety of stakeholders, coordinating the activities across the enterprise. The VP of Marketing is responsible for a comprehensive, differentiated, and effective multi-channel marketing strategy that provides innovative, market-driven, and value-added solutions that engage consumers, physicians, payers, internal staff across our geographies, and the care continuum. Drive awareness, preference, and demand for Sutter Health services through a suite of marketing services including customer relationship management (CRM), creative support, digital applications, consumer insights, and marketing data analytics. Provide pertinent market intelligence (market conditions, industry trends, data analytics,) that contribute to the organization's growth across the system, operating units, and affiliates. Design engaging, differentiated messaging that builds brand equity, and helps achieve the organization's strategic and tactical growth goals in a measurable and cost-effective manner. Works closely with the Chief Consumer & Brand Officer and leaders across Access, Consumer Strategy, Communications, External Affairs and Operations to coordinate efforts in service of our system strategic priorities. This role is also a strong people leader working to cultivate positive engagement and loyalty with the team as well as across critical partners to the organization. Minimum Qualifications: Education/Licensure: Bachelor's Degree - Business, Marketing, Communications, Journalism, Public Relations or a related field required For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. Master's Degree - Business, Advertising, Communications, Economics, Marketing, Marketing Management, Public Relations or related field or combination of education and experience preferred. Experience: Demonstrated leadership experience as typically acquired during a minimum of 10 - 15 years in increasingly senior marketing positions. Experience in strategic marketing for services with a background or capability in CRM, digital micro-segmentation, brand management, product management, and consumer digital marketing at or equivalent to that of a digital native. Proven track record of developing and implementing effective marketing strategies that deliver a competitive advantage, meeting strategic growth goals and targets, and crafting compelling messages that build brand equity. Previous experience overseeing marketing, advertising, blogging digital platforms, and other marketing tools to promote the organization, and build brand awareness, preference and demand. Facility in creating and producing tasteful differentiating marketing materials that cut through the "sea of sameness" that makes up most of healthcare. Prior experience coordinating and analyzing marketing research and competitive intelligence to evaluate, produce, and execute innovative opportunities that increase market share. Prior experience managing and activating large partnerships and sponsorships. Solid experience formulating and managing a large marketing budget, identifying target segments, optimizing media selection, and ad placement/timing. Demonstrated experience identifying and establishing benchmarks to measure marketing effectiveness. Solid experience in marketing management and brand management is required, including running complex marketing teams in a large organization. Experience in the health care and health insurance industries is helpful. Proven leadership experience building and fostering personal relationships, building dynamic teams, developing staff, and engaging proactively. Knowledge: Deep understanding of the quickly evolving marketing environments, including managing a well-established brand presence that demonstrates the ability to synthesize emerging trends and make them impactful for current and future customer demands. Demonstrated knowledge of marketing, management, sales, finance and leadership, preferably with some experience or understanding of the unique issues in health care marketing. Strong business acumen and exceptional analytic skills with the ability to provide innovative solutions to complex problems, and to meet customer-driven business objectives. Advanced knowledge of digital and traditional marketing, business-to-consumer (B2C) and business-to-business (B2B), communications planning, graphic standards, corporate identity management. Solid understanding of marketing sponsorships, broadcast/multi-media, media relations, telecommunications and the digital experience, including web site and mobile development and maintenance. Working knowledge selecting/hiring third-party talent for creative services, graphic design and production, publication development and management, market research and advertising. Understanding of and experience with an Agile approach. Skills: C-suite skills, including professional writing and editing skills, excellent media spokesperson skills, with the ability to articulate a vision while exhibiting a positive public speaking presence. Ability to energize, mobilize, influence, and build accountability by effectively communicating vision, and fostering productive and supportive working relationships with internal and external constituencies. Ability to negotiate effectively with external agencies and organizations. Strong analytic skills to determine organizational needs and the ability to develop effective strategic marketing plans. Solid budget and finance skills. Ability to evaluate graphic design and advertising proposals, craft persuasive messaging, and analyze market research, preferably in a health care setting. Competent in Microsoft Word, Excel, and PowerPoint; or their Microsoft application equivalents. The primary office location of this position will be in Sacramento or Emeryville.#J-18808-Ljbffr

Created: 2024-11-06