Vice President, Member Growth Marketing

Thank you for considering Progyny!A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Progyny is looking for a senior marketer with a B2B2C healthcare background to build and lead our member growth marketing team. This individual will be responsible for creating and executing the member growth strategy at Progyny to enhance engagement and drive member growth and retention.What You Will Do...Develop and execute a comprehensive member growth marketing strategy to drive member acquisition, engagement, and retention across our product portfolio.Implement and optimize MarTech stack for member acquisition and growthOversee and execute the creation of cost-effective, multi-channel targeted marketing campaignsCollaborate with cross-functional teams including Product, Engineering, and Business Analytics to optimize the member journey and enhance the user experience.Partner with Client Success and Partnerships teams to understand client and partner channels to drive acquisition and enrollment.Utilize data analytics to refine strategies and track success across channels, clients, partners.Ensure high quality communications consistent with our brand and messaging standardsEstablish, track and improve KPIs for all member growth initiativesAbout You...10+ years of experience in growth marketing rolesAt least 3+ years of experience leading member growth team in B2B2C healthcare environmentExpertise designing and executing multi-channel targeted campaignsExpertise in leveraging data analytics and marketing technology platforms to drive insights and optimize marketing initiatives.Excellent leadership and communication skills, with the ability to influence and collaborate with cross-functional teams.Experience working in healthcare companies in roles that require collaboration with benefits buyers, health plan partners, benefits consulting partners is a plusAbout Progyny:Progyny is a transformative fertility, family building and women's health benefits solution, trusted by the nation's leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.Our mission is to empower healthier, supported journeys through transformative fertility, family building and women's health benefits.Headquartered in New York City, Progyny has been recognized for its leadership and growth. Come join a company that has been recognized by CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times, INC. 5000, Inc Power Partners and Crain's Fast 50 for NYC.Our perks:Family friendly benefits: Paid family and parental leave-, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents' Employee Resource GroupHealth, dental, vision and life insurance options for employees and familyFree in-person, virtual and text-based mental health and wellness supportPaid time off, including vacation, sick leave, personal days and summer flex timeCompany equityBonus program401(k) plan with company matchAccess to on-demand legal and financial adviceCompany social eventsFlex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY officeIn compliance with New York City's Wage Transparency Law, the annual salary range for NYC-based applicants is: $180,000 - $210,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to apply@#J-18808-Ljbffr

Created: 2024-11-06