Regional Marketing Director

ABOUT YOU The following information aims to provide potential candidates with a better understanding of the requirements for this role.ARCO Design/Build has an exciting opportunity for an innovative and passionate Regional Marketing Director managing northern operations (Albany, White Plains, Philadelphia, Richmond, Raleigh, Wilmington) to join our team!We are ARCO Design/Build, Inc., a premier, full-service, entrepreneurial, and employee-owned design-build construction firm operating in the USA, Canada, and Mexico with more than 30 years of experience delivering a better way to build for our clients. We provide our customers with complete project delivery throughout North America, consistently recognized for our exceptional results, incredible culture, and the industry-leading expertise of our team.WHAT WE CAN OFFER YOUWe are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work. Our compensation and benefits package not only supports our associates and their families but benefits local communities and communities around the world.Industry-leading performance-based bonus programEmployee Stock Ownership Program (ESOP)Traditional and Roth 401kTuition reimbursement for associatesScholarship for associates' children up to $28,000 per child1-month paid sabbatical after every five years of employment, plus $5,000 for travel15 business days of PTO + 8 paid holidays + 1 floating day1-week paid volunteer leave each yearFamily Planning support12 weeks of paid Maternity leaveMedical, dental, and vision insuranceAt ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.From recruiting, training, and hiring practices to selecting our subcontractors, we understand that diversity of all those involved in the construction process enhances our ability to deliver the best solutions to our customers. We hire the best and the brightest from across the country - constructing a team of experts in architecture, design, engineering, project management, and business services.A DAY IN THE LIFEActing as a trusted member of our leadership team in driving profitable growth for our firmConducting market research to understand regional trends, customer behavior, and competitive landscapes to convert marketing intelligence into market shareCollaborating with external vendors to execute regional marketing campaigns and events, ensuring alignment with corporate branding and marketing objectives.Conceiving and executing print and digital marketing campaigns in collaboration with regional leaders, including business development, and market outreach to ensure alignment with overall objectives.Managing and orchestrating company trade shows, overseeing all stages to include selecting the right trade shows for our marketing strategies, overseeing booth design, managing vendor engagement, creating compelling promotional materials, training staff for effective communication and lead capture, developing targeted networking and lead capture strategies, and managing post-event engagement and analysis.Collaborating with our Talent Marketing Specialist on regional recruitment initiatives, including efforts related to college recruitment and full-time positions.Work with and oversee our Corporate Events Management team to plan and execute client trips, industry events, outings, groundbreakings, ribbon cuttings, and other special events to drive consistency of our brand.Manage the ideation, content creation, and strategic implementation of an effective public relations strategy using various channels to convey messages to the right audiences.Collaborate with implementation/support teams in our ESOP and counterparts in the ARCO enterpriseManage a marketing team to support 7-10 regional operations - 15 to 25% travel required.NECESSARY QUALIFICATIONS 8+ years of strategic B2B marketing experience; Technical service industry experience considered a plusBachelor's Degree in Marketing, Strategic Marketing, Communications, or other related degreeMaster's Degree in Marketing Leadership, Branding & Marketing, Strategic Marketing Management, or other related degree considered a plusDigital Marketing Expertise: Skilled in developing and implementing SEM, SEO, social media advertising and remarketing, and programmatic advertising activitiesTech-Savvy: Proficiency in marketing automation software (e.g. Salesforce, Pardot, Google Ads & Analytics, Hubspot, etc.), Adobe Creative Suite, and other relevant tools.American Marketing Association (AMA) and/or Digital Marketing Institute (DMI) Certifications preferred, but not requiredExperience leading, managing, training, and inspiring a team of marketing professionalsExpertise in utilizing data-driven solutions, technology-enabled processes, and online-mediated interactions with customersMust thrive in a self-directed and fast-paced environment - being proactive in anticipation of business needsProven track record of utilizing progressive marketing strategies to create brand-obsessed customers in a target marketMAKE YOUR MOVE We are proud to be one of the fastest-growing, privately-owned companies in America, celebrating over 30 years of experience as design-build experts. We have completed over 5,500 design-build projects across 48 states and 38 major cities nationwide. We ranked #3 on the ENR Top 100 Design-Build Firms list, and #17 on the ENR Top 400 Contractors list in 2023. Most importantly, our clients like us, trust us and want to do business with us. We are looking for people with the same enthusiasm, passion, and respect for the hard work that brought us to where we are today. Are you a person that can make a difference at ARCO? If the answer is, "Yes!" we look forward to meeting you.#J-18808-Ljbffr

Created: 2024-11-06