Marketing Analytics Senior Manager

POSITION OVERVIEWThe experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.The Senior Manager, Marketing Analytics will contribute to the success of Fontainebleau Las Vegas by formulating methods and processes that measure the impact of digital technologies and campaigns. This highly visible role will lead cross-functional analytics efforts, performing advanced analyses to optimize marketing and web performance. Their expertise will be crucial in driving data-backed decisions, testing hypotheses, and implementing optimizations to improve overall digital performance. Reporting to the Executive Director of Digital Marketing, the Senior Manager, Marketing Analytics will partner closely with Business Intelligence and Revenue Management to apply actionable insights and positively affect Fontainebleau Las Vegas' marketing and e-commerce execution.ESSENTIAL DUTIES AND RESPONSIBILITIESThe following and other duties may be assigned as necessary:In partnership with the Executive Director of Digital Marketing, develop and execute the analytics strategy for Fontainebleau's digital product optimization and marketing initiatives, aligning with the company's overall revenue and audience retention goals.Engage with business stakeholders to understand business requirements and translate them into analytical tasks.Develop new analytical frameworks, techniques, and predictive models to dive deep into campaign performance, guest behavior, and cross-platform user journeys.Ideate, manage, and iterate a robust A/B testing roadmap to optimize digital conversions and increase user engagement/retention, using tools like Optimizely to support data-driven optimization strategies.Extract, analyze, and interpret large data sets from the Data Warehouse to make insightful recommendations on audience segments and user behaviors, utilizing data warehouses on cloud platforms such as Snowflake or Redshift to support scalable analytics and reporting.Build and maintain comprehensive measurement plans to evaluate digital marketing, e-commerce, and CRM program performance against established benchmarks, KPIs, and OKRs.Support Paid Media team in identifying opportunities for advertising efficiencies and optimizations through campaign analysis and predictive modeling.Lead and manage an E-Commerce Analysts team, fostering an environment of growth and innovation.Partner with Digital Marketing, IT, Project Management and Product team members to inform audience targeting and segmentation strategies.Collaborate with Business Intelligence, Revenue Management, and external partners to manage data pipelines and ingestion for channel metrics, defining data requirements and ensuring data integrity across platforms and channels, including implementing and maintaining low-code ETL solutions using Matillion and data ingestion with Fivetran.Develop and maintain reporting dashboards for internal and external use, while providing support for ad hoc reporting requests.Advise on web-tagging and online/offline conversion tracking for measurement.Utilize Metaplane for data observability to monitor data quality and ensure reliability across data pipelines.Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary.QUALIFICATION REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.Bachelor's degree in Marketing, Business Administration, Computer Science, or similar.5+ years of data analysis experience across multiple interfaces/platforms (websites, mobile apps, connected devices).Knowledge of statistical approaches such as experiment design, regression analysis, and forecasting.Experience drafting comprehensive campaign reports with actionable insights and key learnings.Proficiency in SQL and Python to utilize data sources to extract and interpret complex data to meet business needs.Ability to explain complex technical ideas to multiple audiences both verbally and in writing.Prior people management experience.Demonstration of strong analytical skills, strategic thinking, and decision making.Fluency with various analytical platforms (Google Analytics, GTM) and data visualization tools (Tableau, Excel).Some prior experience with low-code ETL tools (Matillion), data ingestion tools (Fivetran), and data observability tools (Metaplane).Proficiency in cloud data warehouse architecting and modeling (Snowflake, Redshift).Exposure to A/B testing and multi-touch attribution (MTA) tools.Inquisitive mindset, with the ability to proactively seek out insights and stories from large datasets.Ability to work cross-functionally with internal and external teams.Attention to detail with strong organizational skills.Comfort working in a fast-paced environment with shifting priorities, managing multiple projects at a time.Experience in luxury hospitality preferred, but not required.SUPERVISORY RESPONSIBILITIESThis position will oversee a team of E-Commerce Analysts, guiding them on project execution and deliverables while offering mentorship and skill elevation.DIVERSITY COMMITMENTFontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.CERTIFICATES, LICENSES, REGISTRATIONSMember must be able to qualify for licenses and permits required by federal, state, and local regulations.LANGUAGE SKILLSAbility to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.REASONING ABILITYAbility to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.WORK ENVIRONMENTThe work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.PAY TRANSPARENCYFontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.SALARY$80,000 per year - $100,000 per year#J-18808-Ljbffr

Created: 2024-11-06