Director, Media

Position Summary:The Director, Media is an exciting new role in the Transformation department. The candidate will lead a team focused on redeveloping how media is planned, executed and monitored within PRUSA. The Director will need to work closely with the entire marketing department on the day-to-day business (ensuring the right brand prioritization, meeting performance hurdles, etc.) while implementing a multi-year media transformation roadmap. This is a unique chance for a candidate who is passionate about the nexus of analytics, media and brand strategy and can bring a strong voice to a forward-thinking organization. Major Responsibilities / Accountabilities: Develop and implement multi-year media transformation roadmap. This will include enterprise-wide implications from how the company develops media to A&P allocation. Significant time will be spent on wiring new processes across PR globally.Manage media contract. This includes establishing new media KPIs and incentives, ensuring efficient media investments, ensuring correct brand workflows.Build internal capabilities and best practices around media strategy and planning. This includes leading new training development, coaching, etc.Together with Analytics Transformation, establish and oversee a media performance measurement and mix modeling approach. This will be used to create allocations between brands, as well as between touchpoints.Nature & Scope:The Media team reports to the VP of Portfolio Growth, alongside Insights, Portfolio Strategy, Analytics and Business Intelligence. The Media team's primary focus is to implement a new company-wide way of putting media at the center of brand planning for the next fiscal year. This is an exciting transformation as it involves new media partners, a new planning process and major implications for creative development, analytics and insights.The Director of Media will be leading the implementation of this change across the organization by wiring new ways of working with global partners and US marketing, establishing new ways of managing the media agency and creating robust measurement and best practice systems. This role will lead a small team with significant support from analytics, marketing and IT. While the Director of Media will manage the media contract, responsibility for brand planning and execution will reside with the brand teams.Requirements:Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferableExperience / Background: 10+ years of business experience, with at least five years experience at a senior level in a media agency or advertiser. The ideal candidate will have significant experience running media accounts, but a media-passionate marketer is also acceptable. Must have solid experience in digital marketing and analytics including search, eCRM, content and data management. Must have experience in managing a media contract (either as client or agency partner), performance KPIs and incentive systems, and enterprise-wide workflows. Ideal candidate will have some experience in e-commerce, retail media and using media planning to drive overall creative planning. Working Conditions: Travel: Occasional - Estimate: 10% of time.Strategic VisionMotivates and engages peers and teams to support and facilitate changeTranslates the organization's vision into clear, specific and achievable plansBuilds relationships outside and within the organization and maintains strong, long-term relationshipsIncorporates understanding of the connections between areas of the business into decisionsChallenges the status quo by thinking out of the box and taking educated risksExemplifies a personal commitment and desire to achieve desired obstaclesGains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreementResults OrientedMeasures and tracks key business results and processes to assess performanceEffectively manages time by identifying and removing "time wasters" for self and teamsMaintains composure and high performance standards in a challenging environmentActively shares lessons learnt from past experiences and knowledge of best practicesLive the ValuesGuarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviorsDemonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiativesEstablishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levelsRecognizes, rewards and celebrates successPeople DevelopmentServes as a trusted coach or mentor to ensure people can achieve their development and career objectivesOpenly provides ongoing constructive and balanced performance feedbackIdentifies and selects the most qualified Talent for positionsTeam ManagementInspires team members by communicating the shared purpose and holding people accountable for performanceEmpowers team members to make decisions, providing guidance and support where requiredFacilitates team performance by understanding the strengths and weaknesses of team membersBrand LeadershipPersuades colleagues and management of the relevance of brand vision and crusadeBrings to life the brand vision and crusade across a range of marketing initiativesDefines the local brand experience for global brands in smaller markets, working with the brand ownerBrand Strategy & PlanningUnderstands the company's goals and how affiliate strategy will contribute to themUnderstands the role of a brand in the company portfolio and the role of a product in a categoryUnderstands competitors' brand positioning and strategyMonitors brand KPIs and identifies emerging issues and opportunitiesDevelops marketing activities in line with brand compassBrand CommunicationUnderstand the creative development and the media buying process, planning and budgetingAnalyzes direct and indirect competitors' communication strategyImplements the overall communication plan, analyzing its performance annually and on an ongoing basisWrites clear briefs to creative / media agenciesDelivers relevant and structured feedback on creative development / media plansBrand ActivationUnderstands the basic promotional objectives, mechanics of our brands and of our key competitorsUnderstands role of promotion in achieving brand objectivesImplements basic promotion activity on time and as per brand planOptimizes the promotion implementationConducts and shares basic evaluation of promotion performanceReady to make your application Please do read through the description at least once before clicking on Apply.Consumer InsightUnderstands major characteristics of consumer / shopper typologies, motivations and behavior in his / her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders...)Keeps updated on consumers / shoppers needs and expectations by analyzing basic related research (quanti & qual)Identifies consumer insights and business opportunities for innovation and assesses their relevance in regard of brand strategyEvaluates products / packaging performance, recommends detailed solutions to improve them and conducts renovation projectsDevelops innovation concepts to address specific insights, business opportunities and competitive environmentCoordinates cross-departmental and agency work to deliver innovation projectsAnalyzes potential ROI of innovation projects and analyzes performance once launched, recommending corrective actions if neededCreativityExplores a wide variety of creative sources to identify opportunities for improvement or changeEncourages creativity by using creative methods / techniques to resolve a problem or generate new ideasChampions new ideas and brings them to life by taking risks and learning from both successes and mistakesAnalytical SkillsAnalyzes multiple information sources, filters and summarizes them and outlines key issues for the businessMakes multiple recommendations, weighing pros and cons of different alternativesAnticipates and assesses consequences of several alternative optionsProject ManagementSets up organization for small project / sub-projects (project plan: set clear objectives, resources, planning and budget)Identifies resources and skills requirements to achieve project goals, and allocates / prioritizes roles and responsibilitiesIdentifies project opportunities and sells them in to the organizationOrganizes and coordinates day to day work efforts of the project team, establishing work plans (timing, process, tasks, meetings)Monitors project KPIs and implements corrective action plans as requiredReports project progress to sponsors and stakeholdersBusiness AcumenDemonstrates and overall understanding of business environment, company's vision, objectives, priorities and CSRDemonstrates understanding of basic PR financial terms (P&L from COGS to Contributive Margin CAAP) and their implicationsMonitors forecast and results against KPIs (e.g. volumes, market shares, categories...)Manages A&P budget efficientlyRelationship BuildingDevelops influential relationships with management through sharing constructive ideas in a clear and convincing waySpeaks confidently in meetings and public forums, facilitating open dialogueDevelops quality relationships with external contacts (providers, key influencers...)Gains respect and credibility in relationships within the business by delivering with consistent excellenceTakes into account other people's perspectives and culture, in order to build trusting relationships and resolves conflictsWho are we?Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us atWorking at Pernod RicardWorking for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.** Offers will be subject to United States local terms.Job Posting End Date:Target Hire Date:2020-07-01-07:00 Position Title: Director,Media Location: New York, NY (Headquarters) Position Summary:The Director, Media is an exciting new role in the Transformation department. The candidate will lead a team focused on redeveloping how media is planned, executed and monitored within PRUSA. The Director will need to work closely with the entire marketing department on the day-to-day business (ensuring the right brand prioritization, meeting performance hurdles, etc.) while implementing a multi-year media transformation roadmap. This is a unique chance for a candidate who is passionate about the nexus of analytics, media and brand strategy and can bring a strong voice to a forward-thinking organization. Major Responsibilities / Accountabilities: Develop and implement multi-year media transformation roadmap. This will include enterprise-wide implications from how the company develops media to A&P allocation. Significant time will be spent on wiring new processes across PR globally.Manage media contract. This includes establishing new media KPIs and incentives, ensuring efficient media investments, ensuring correct brand workflows.Build internal capabilities and best practices around media strategy and planning. This includes leading new training development, coaching, etc.Together with Analytics Transformation, establish and oversee a media performance measurement and mix modeling approach. This will be used to create allocations between brands, as well as between touchpoints.Nature & Scope:The Media team reports to the VP of Portfolio Growth, alongside Insights, Portfolio Strategy, Analytics and Business Intelligence. The Media team's primary focus is to implement a new company-wide way of putting media at the center of brand planning for the next fiscal year. This is an exciting transformation as it involves new media partners, a new planning process and major implications for creative development, analytics and insights.The Director of Media will be leading the implementation of this change across the organization by wiring new ways of working with global partners and US marketing, establishing new ways of managing the media agency and creating robust measurement and best practice systems. This role will lead a small team with significant support from analytics, marketing and IT. While the Director of Media will manage the media contract, responsibility for brand planning and execution will reside with the brand teams.Requirements:Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferableExperience / Background: 10+ years of business experience, with at least five years experience at a senior level in a media agency or advertiser. The ideal candidate will have significant experience running media accounts, but a media-passionate marketer is also acceptable. Must have solid experience in digital marketing and analytics including search, eCRM, content and data management. Must have experience in managing a media contract (either as client or agency partner), performance KPIs and incentive systems, and enterprise-wide workflows. Ideal candidate will have some experience in e-commerce, retail media and using media planning to drive overall creative planning. Working Conditions: Travel: Occasional - Estimate: 10% of time.Required Competencies:Leadership CompetenciesStrategic VisionMotivates and engages peers and teams to support and facilitate changeTranslates the organization's vision into clear, specific and achievable plansBuilds relationships outside and within the organization and maintains strong, long-term relationshipsIncorporates understanding of the connections between areas of the business into decisionsEntrepreneurshipChallenges the status quo by thinking out of the box and taking educated risksExemplifies a personal commitment and desire to achieve desired obstaclesGains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreementResults OrientedMeasures and tracks key business results and processes to assess performanceEffectively manages time by identifying and removing "time wasters" for self and teamsMaintains composure and high performance standards in a challenging environmentActively shares lessons learnt from past experiences and knowledge of best practicesLive the ValuesGuarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviorsDemonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiativesEstablishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levelsRecognizes, rewards and celebrates successPeople DevelopmentServes as a trusted coach or mentor to ensure people can achieve their development and career objectivesOpenly provides ongoing constructive and balanced performance feedbackIdentifies and selects the most qualified Talent for positionsTeam ManagementInspires team members by communicating the shared purpose and holding people accountable for performanceEmpowers team members to make decisions, providing guidance and support where requiredFacilitates team performance by understanding the strengths and weaknesses of team members Functional Competencies Brand LeadershipPersuades colleagues and management of the relevance of brand vision and crusadeBrings to life the brand vision and crusade across a range of marketing initiativesDefines the local brand experience for global brands in smaller markets, working with the brand ownerBrand Strategy & PlanningUnderstands the company's goals and how affiliate strategy will contribute to themUnderstands the role of a brand in the company portfolio and the role of a product in a categoryUnderstands competitors' brand positioning and strategyMonitors brand KPIs and identifies emerging issues and opportunitiesDevelops marketing activities in line with brand compassBrand CommunicationUnderstand the creative development and the media buying process, planning and budgetingAnalyzes direct and indirect competitors' communication strategyImplements the overall communication plan, analyzing its performance annually and on an ongoing basisWrites clear briefs to creative / media agenciesDelivers relevant and structured feedback on creative development / media plansBrand ActivationUnderstands the basic promotional objectives, mechanics of our brands and of our key competitorsUnderstands role of promotion in achieving brand objectivesImplements basic promotion activity on time and as per brand planOptimizes the promotion implementationConducts and shares basic evaluation of promotion performanceConsumer InsightUnderstands major characteristics of consumer / shopper typologies, motivations and behavior in his / her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders...)Keeps updated on consumers / shoppers needs and expectations by analyzing basic related research (quanti & qual)InnovationIdentifies consumer insights and business opportunities for innovation and assesses their relevance in regard of brand strategyEvaluates products / packaging performance, recommends detailed solutions to improve them and conducts renovation projectsDevelops innovation concepts to address specific insights, business opportunities and competitive environmentCoordinates cross-departmental and agency work to deliver innovation projectsAnalyzes potential ROI of innovation projects and analyzes performance once launched, recommending corrective actions if neededCreativityExplores a wide variety of creative sources to identify opportunities for improvement or changeEncourages creativity by using creative methods / techniques to resolve a problem or generate new ideasChampions new ideas and brings them to life by taking risks and learning from both successes and mistakesAnalytical SkillsAnalyzes multiple information sources, filters and summarizes them and outlines key issues for the businessMakes multiple recommendations, weighing pros and cons of different alternativesAnticipates and assesses consequences of several alternative optionsProject ManagementSets up organization for small project / sub-projects (project plan: set clear objectives, resources, planning and budget)Identifies resources and skills requirements to achieve project goals, and allocates / prioritizes roles and responsibilitiesIdentifies project opportunities and sells them in to the organizationOrganizes and coordinates day to day work efforts of the project team, establishing work plans (timing, process, tasks, meetings)Monitors project KPIs and implements corrective action plans as requiredReports project progress to sponsors and stakeholdersBusiness AcumenDemonstrates and overall understanding of business environment, company's vision, objectives, priorities and CSRDemonstrates understanding of basic PR financial terms (P&L from COGS to Contributive Margin CAAP) and their implicationsMonitors forecast and results against KPIs (e.g. volumes, market shares, categories...)Manages A&P budget efficientlyRelationship BuildingDevelops influential relationships with management through sharing constructive ideas in a clear and convincing waySpeaks confidently in meetings and public forums, facilitating open dialogueDevelops quality relationships with external contacts (providers, key influencers...)Gains respect and credibility in relationships within the business by delivering with consistent excellenceTakes into account other people's perspectives and culture, in order to build trusting relationships and resolves conflictsWho are we?Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us atWorking at Pernod RicardWorking for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.BenefitsPernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.** Offers will be subject to United States local terms.Job Posting End Date:Target Hire Date:2020-07-01-07:00Target End Date:Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with DisabilitiesMinimum Salary: 31200.00Maximum Salary: 31200.00Salary Unit: Yearly #J-18808-Ljbffr

Created: 2024-11-06