Marketing Manager, Influencer

Join the LuCrew!Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.The Manager, Influencer Marketing will be responsible for developing and executing an influencer strategy to support the growth and awareness of Lulus. This person will develop a strategic framework for partnering with influencers and high-level talent to engage new and existing customers, helping to define the niches of influencers that resonate most with Lulus target demographics.What You'll Do Support in optimizing and scaling influencer programs, providing strategic, performance-based insights.Oversee relationship management, including outreach, negotiations, and contract development with paid partners and their respective agencies.Manage the team's measurement and reporting system to evaluate impact and distribute budget across programs.Campaign Strategy & ExecutionLead the influencer marketing team to execute successful campaigns and activations by developing effective strategies and tactical plans for achieving the brand's goals and objectives.Prioritize tactics to align with the goals and proactively adjust goals when necessary.Conduct influencer casting, outreach, and negotiation.Lead the management of deliverables for content creators.Maintain a close pulse on relevant influencer industry trends and apply them to strategy to optimize success.Field questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments.Manage multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on the brand's objectives.Reporting & AnalysisUse data strategically and nimbly; all analysis or data shared is consistently accurate and precise.Consistently draw relevant and accurate conclusions using data to identify trends, analyze campaigns, and provide client insights and recommendations to reach or exceed goals.Perform robust analysis of influencer campaigns using multiple data points such as engagement rate, earned media value, and conversion metrics to support recommendations to clients.OverallDemonstrate intellectual curiosity; challenge the status quo, regularly pitch new or out-of-the-box influencer or campaign opportunities.Comprehensive knowledge of fashion, current trends, key figures, and market.Understanding and awareness of current and emerging social media platforms and influencer trends.Ability to effectively take on multiple roles with fluidity in retail and e-commerce.Additional duties as assigned by the Lulus marketing team.Travel will be required.What You'll Need 8+ years of experience in brand/influencer marketing.Experience leading Influencer marketing strategy and campaign execution for an Influencer network, agency, or retail brand.2+ years of leadership experience.Demonstrated ability to manage through influence and drive work through others.Proven balance between creative and analytical skill sets, with demonstrable attention to detail.Exceptional storytelling and presentation skills.Strong ability to create strategies and collect and analyze data.Must be highly organized, detail-oriented, and hands-on.Nice to Have - Bonus Points! Familiarity with the Lulus brand, brand voice and messaging, and Lulus customer-first approach.Experience using Tribe Dynamics, Creator IQ, Grin, Aspire IQ, and/or similar platforms.Proficient using Google Drive, particularly Google Sheets.Strong attention to detail and presentation.Proven reliability and sense of urgency.Flexible availability throughout the week.Great communication skills - both written and verbal.What You'll Love About UsGreat Company Culture - Where you can be you!Work that stays at work - Genuine work/life balance.Rest and Relaxation - Paid time off, 8 Holidays, 2 floating days.Health Benefits - Medical with FSA, Dental and Vision.Prepare for the future - 401(k) with 4% company match.Wardrobe Perks - 30% employee discount!Lulus VisionAt Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!Our Commitment Lulus is proud to be an equal opportunity employer and strives to create an organizational climate that fosters diversity, equity, inclusion & belonging so that all of our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.We're ready to meet you! Come help us achieve our ambitious goals!Job Type: Full-timePay: $105,000.00 - $115,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programEmployee discountFlexible spending accountHealth insurancePaid time offParental leaveReferral programVision insuranceSchedule:8 hour shiftDay shiftMonday to FridayWork Location: In person#J-18808-Ljbffr

Created: 2024-11-06