Global Creative Director

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Are you a creative visionary with a passion for music and a deep love for crafting brands that resonate through culture? As Global Creative Director for Gibson, you will be at the helm of one of the world's most iconic American brands, defining the creative vision that shapes the future of Gibson guitars and family of brands across the globe. This isn't just about leading a team; it's about honoring a legendary legacy while pushing the boundaries of what the brand can become in the next chapter of its story delivering innovation and relevance to the next generation of brand fans.In this role, you'll partner closely with senior leadership to craft a bold brand strategy, developing compelling narratives that will captivate musicians, guitar lovers, creators and music lovers alike. You will lead Gibson's creative direction across every touchpoint - from design to digital campaigns, retail experiences, and global activations - ensuring that the Gibson name continues to inspire and drive music culture. If you live to create, to innovate, and to build brands that live at the intersection of music, culture, and craftsmanship, then your next stage is here at Gibson.Essential FunctionsGuardian of Gibson's Brand Vision: Define Gibson's global creative direction, ensuring every campaign, story, and design resonates with the spirit of Gibson - innovation, craftsmanship, and a deep connection to music culture.Creative Leadership: Lead and inspire a diverse team of designers, art directors, copywriters, and creative specialists. Foster a culture of bold creativity where the team feels empowered to push boundaries and bring the Gibson brand to life in fresh, innovative ways.Elevating the Gibson Brand Portfolio: Oversee the creative execution of all global campaigns across digital, print, retail, and experiential channels. From iconic product launches to immersive experiences, you'll ensure the Gibson name remains synonymous with quality, authenticity, and musical artistry.Creative Visualization of Strategic Brand Development: Collaborate across departments to drive the development of Gibson's creative brand strategy, ensuring consistency in brand voice, positioning, and visual identity across all markets. You will be responsible for elevating the brand's global presence while staying true to its heritage.Crafting Stories That Resonate: Lead the creation of powerful narratives that celebrate the artistry, passion, and innovation behind Gibson's legendary guitars. Whether through digital content, video storytelling, or in-store experiences, you will craft moments that inspire musicians to pick up a Gibson and create their own legacy.Innovation Meets Tradition: Push creative boundaries by integrating new trends, technologies, and cultural insights into the brand's DNA. From leveraging cutting-edge digital tools to exploring new mediums, you'll ensure Gibson stays at the forefront of the cultural conversation while honoring its rich history.Multi-Brand Management: Oversee creative direction for Gibson's entire portfolio, including Epiphone, Kramer, and other brands under the Gibson umbrella. Maintain each brand's unique identity while ensuring there's a cohesive creative thread that ties them all back to Gibson's legacy of craftsmanship and innovation.Retail & eCommerce Brilliance: Work closely with product, eCommerce, and retail teams to create immersive brand experiences in physical stores, online, and at global events. Ensure Gibson's presence is as iconic in the digital world as it is in the hands of musicians around the globe.Cross-Functional Collaboration: Collaborate with product designers, engineers, and marketers to create campaigns that are as deeply rooted in product quality as they are in brand storytelling. Your creative leadership will ensure that every guitar, accessory, and promotion is launched with fanfare and authenticity.Creative Performance Insight: Partner with analytics and insights teams to measure the impact of creative campaigns, using data to continually refine and optimize brand initiatives. You'll balance artistic vision with business outcomes, ensuring Gibson's creative work drives brand loyalty and growth.Budget Management & Resource Allocation: Oversee and manage the creative budget across all content creation, agency partnerships, freelance talent, and in-house resources. Ensure efficient allocation of funds while maintaining the highest level of creative output, balancing innovation with cost-effectiveness, and optimizing expenditures to maximize impact across all global channels and campaigns.Other duties as assigned.Required Skills/AbilitiesVisionary Leadership: Proven experience leading creative teams with passion, creativity, and purpose. You must be able to inspire and cultivate a team that thrives on innovation and challenges the status quo.Master of Storytelling: Deep expertise in brand strategy and development. You understand how to craft compelling narratives that honor a brand's history while pushing it forward in ways that resonate across generations.Music and Culture Enthusiast: A love for music is essential - you don't just understand the product, you live and breathe the culture of music and artistry that Gibson represents.Cross-Platform Excellence: Experience developing bold, innovative work across digital, social, retail, and experiential channels. You know how to engage audiences, from seasoned musicians to young, aspiring guitarists.Craft and Precision: A deep respect for craftsmanship. You understand that Gibson's legacy is rooted in quality, and you bring the same level of craftsmanship to the creative work you lead.Forward-Thinking Innovator: An ability to integrate modern technologies and trends into Gibson's brand storytelling. From digital experiences to AI-driven content, you will bring Gibson into the future without compromising its heritage.Entrepreneurial Mindset: You are always looking for ways to elevate the brand, thinking creatively about how to grow and evolve the business while staying true to its core identity.Collaboration Expert: Excellent communication skills and the ability to work cross-functionally. You're comfortable collaborating with product designers, marketers, engineers, and leadership to align creative outputs with business goals.Data-Informed Creativity: You understand the balance between creativity and strategy, using insights and performance data to refine and optimize campaigns without sacrificing artistic vision.Portfolio of Iconic Work: A portfolio that showcases bold, culturally relevant, and impactful creative work. Experience in industries like music, fashion, or lifestyle brands is a plus, but your work and passion for Gibson's heritage will set you apart. Required Education and ExperienceBachelor's degree in marketing, communications, design, or a related field. An advanced degree (MBA, MFA) is a plus, but your portfolio speaks louder than any diploma.10+ years of experience in senior creative leadership roles, preferably in a global brand or top-tier creative agency with experience in music, lifestyle, or culturally iconic brands.A proven track record of developing and executing iconic campaigns that balance brand-building with business outcomes.Experience leading global creative teams and overseeing complex, multi-channel creative projects.An impressive portfolio that demonstrates your ability to bring visionary ideas to life through storytelling, design, and strategy.Essential KnowledgeExpertise in brand strategy, brand development, and storytelling that drives emotional connection with audiences.Deep understanding of global marketing, digital and traditional channels, and emerging media trends.Knowledge of consumer behavior in the music and lifestyle spaces, with the ability to create campaigns that resonate with both seasoned musicians and new guitar enthusiasts. Personal QualitiesCreative Visionary: You see what others don't - your creative vision sets the bar for what's possible, and you inspire others to reach it.Music Lover: You're passionate about the culture, artistry, and innovation that defines Gibson and the world of music.Innovator: You constantly look for new ways to push the boundaries of creativity and brand storytelling.Collaborative Leader: You build strong relationships across teams and departments, ensuring that creativity is infused into every part of the brand.Craftsperson: Like a luthier crafting a guitar, you care about the details - every pixel, every word, every story is built with precision and pride.Bold and Brave: You're not afraid to take risks, knowing that bold ideas are what keep a brand like Gibson at the forefront of the industry.Emotionally Intelligent: You connect with people - from your team to your audience - and you know how to evoke emotion and passion through creative work.Travel RequirementsThis position may require international travel to oversee global campaigns and brand activations, ensuring consistency across markets and touchpoints.Physical DemandsTypical office environmentAbility to lift up to 25 pounds#J-18808-Ljbffr

Created: 2024-11-05