Senior Manager, Marketing Insights

Do not wait to apply after reading this description a high application volume is expected for this opportunity.Who We AreFTI Consulting is the world's leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world's leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.At FTI Consulting, you'll work side-by-side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you'll be an integral part of a focused team where you can make a real impact. You'll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.Are you ready to make your impact?About the RoleWe are seeking a highly skilled and data-driven Senior Manager of Marketing Insights to join our global digital marketing team. In this role, you will be responsible for driving marketing insights, reporting directly to the Director of Data Strategy & Governance with a focus on campaign measurement, strategic insights and competitor/market intelligence.You will play a key role in developing and implementing frameworks for measuring the effectiveness of marketing campaigns, aligning them with objectives, and providing actionable insights to enhance future performance.The ideal candidate will possess a blend of analytical expertise, strategic thinking and strong business acumen. You will collaborate closely with marketing teams and external partners to ensure marketing initiatives are aligned with broader business goals and supported by data-driven insights. You will possess excellent communication skills, with the ability to distill key data points and present them to stakeholders in a clear and engaging manner.What You'll DoDesign and implement robust measurement frameworks that align marketing campaigns with overarching business and marketing objectives.Collaborate with marketing teams at both the business unit and enterprise levels to advise on and establish measurable campaign objectives, ensuring alignment with overall business goals and incorporating clearly defined KPIs, tracking mechanisms and performance reports for all campaigns.Lead the analysis of key marketing campaigns to assess performance against KPIs, providing actionable insights to improve future campaigns, coordinating with internal and external stakeholders as appropriate to ensure comprehensive data coverage.Develop and manage a structured reporting schedule that ensures timely delivery of actionable insights to stakeholders, driving informed decision-making and optimizing marketing performance to meet objectives.Develop and implement a comprehensive competitor benchmarking framework, utilizing a variety of data sources to analyze competitor strategies, performance and market positioning. Translate insights into actionable recommendations that support the business.Foster a culture of experimentation by designing and executing A/B tests and other experimental approaches to optimize marketing performance.Leverage advanced marketing technology and data analytics tools (e.g., Google Analytics, Power BI) to generate, present or enhance marketing insights.Continuously seek opportunities to share insights, benchmarks and best practices across the marketing organization to improve marketing effectiveness, educate colleagues and inform stakeholders.How You'll GrowWe are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities.We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You'll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.Basic QualificationsBachelor's degree in Marketing, Business, Data Analytics, or a related field.7+ years of post-graduate experience in marketing analytics, insights, or business intelligence roles within a global organization, ideally within management consulting or a data-driven environment.Applicants must be currently authorized to work in the United States on a full-time basis; this position will not sponsor applicants for work visas.Preferred SkillsMBA or advanced degree.Expertise in data analysis, marketing performance measurement, and competitive intelligence. Strong proficiency in tools such as Google Analytics, Tableau, Power BI, and Excel.Ability to connect insights with business objectives and provide strategic recommendations.Exceptional written and verbal communication skills with the ability to present complex data in a clear and concise manner to global marketing stakeholders and senior leadership.Our BenefitsOur goal is to support the well-being of you and your families"”physically, emotionally, and financially. We offer comprehensive benefits such as the following:Competitive total compensation, including bonus earning potentialFull package of benefits plans, including medical, dental, and vision coverage along with life and disability insuranceGenerous paid time off and holidaysCompany matched 401(k) retirement savings planPotential for flexible work arrangementsGenerous paid parental leave with available planning tools, virtual expert coaching services and flex return support.Family care benefits, including back-up child/elder careEmployee wellness platformEmployee recognition programsPaid time off for volunteering in your communityCorporate matching for charitable donations most important to youMake an impact in our communities through company sponsored pro bono workProfessional development and certification programsFree in-office snacks and drinksFree smartphone and cellular plan (if applicable)FTI Perks & Discounts at retailers and businessesUpscale offices close to public transportationAbout FTI ConsultingFTI Consulting is a global business advisory firm dedicated to helping clients with their most significant opportunities and challenges. With more than 8,000 employees located in 33 countries and territories, our broad and diverse bench of award-winning experts advise their clients when they are facing their most significant opportunities and challenges. At FTI Consulting, we embrace, cultivate and maintain a culture of diversity, inclusion & belonging, which are fundamental components to our core values. FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as one of the World's Best Management Consulting Firms by Forbes. For more information, visit and connect with us on Instagram and LinkedIn.FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.Compensation Disclosure: Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual's location, skills, level of experience, and qualifications.#J-18808-Ljbffr

Created: 2024-11-05