Performance Marketing Coordinator [REMOTE - US]

Performance Marketing Coordinator [REMOTE - US]Department: ActivationEmployment Type: Full TimeLocation: PortlandCompensation: $45,000 - $55,000 / yearRemember to check your CV before applying Also, ensure you read through all the requirements related to this role.DescriptionPlease note: We are unable to hire in California and New York at this time.Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.The Performance Marketing Coordinator will be responsible for supporting all aspects of media management and optimization on assigned accounts. This position works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success. The ideal candidate will have a basic understanding of paid search and paid social and the execution of multi-channel digital marketing campaigns. Strong time management and communication skills are essential in this role.This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance.What you'll do:Manage paid media campaigns including Search, Social, Display, and Video.Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.Report on campaign performance and provide insights and strategic recommendations for performance improvement.Collaborate with Account Management, Strategy, Analytics, and UX internal teams.Key ResponsibilitiesBuild digital media campaigns and support day-to-day campaign management and optimizationsManage, monitor & communicate pacing and performance for selected clients Generate ad mock-ups for internal & client reviewUse reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendationsSupport communication with clients in relation to paid media management, performance, optimizations & opportunitiesStay up to date on platforms' capabilities, best practices & BETAs; collaborate with manager to identify and communicate media trends and recommendations beyond existing media plansSupport media vendor representative communications, partnership, & expectationsWork with stakeholders to verify & QA media tagsContinually work to expand knowledge of cross-channel mediaSkills, Knowledge and Expertise0-1+ years of agency/in-house performance marketing experience0-1+ years of experience working in ad consoles such as Google Ads, Meta, etc. Familiarity with paid search and paid social is strongly preferred.Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlinesExcellent verbal and written communication skills and the ability to work both individually and in a team environment - strong ability to articulate and document findings and recommendationsPreferred Skills:Experience in campaign planning and activation (Search, Social, Display, Video, etc.)Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)Familiarity with CRO and/or SEO is a plusBenefitsHealthcare, Dental & Vision Insurance, Theo covers 75%Matching 401K - 100% up to 4%Unlimited PTOMaternity/Paternity benefitsRemote work supportComplementary supplemental insuranceUnlimited volunteer timeCharity matching#J-18808-LjbffrRemote working/work at home options are available for this role.

Created: 2024-11-05