Content Strategist

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what's standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC's #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.Job DescriptionWe are seeking a Content Strategist to join our team supporting a new and exciting client account in the Financial Services industry. As a Content Strategist, you will play a crucial role in supporting and executing on client strategies and optimizing content for business objectives.Your primary responsibilities will include managing editorial and social calendars for client accounts working within their provided digital tools and collaborating with copywriters and creative teams on content development across a wide range of paid/owned/earned media types including email newsletters, websites, and events.Responsibilities:Strategic Planning & ExecutionWork closely with a team of brand strategists and under the direction of the Sr. Content Strategist to execute defined strategy aligned with client objectives and target audiences.Address client feedback and incorporate into ongoing content development processes.Editorial and Social Calendar Management:Develop and maintain editorial and social calendars for client accounts.Ensure timely delivery of content across various channels and platforms.Analyze data and performance metrics to refine strategies and improve content effectiveness.Work seamlessly within client digital tools to streamline the content creation and distribution processes.Leverage expertise in content management systems (CMS) for efficient content publishing.Email Newsletter Creation:Take the lead in the strategic development and distribution of engaging client email newsletters.Collaborate with design and copywriting teams to produce visually appealing and impactful newsletters.Partner with copywriters and creative directors to develop compelling and on-brand content.Conduct thorough reviews of content to ensure accuracy, consistency, and adherence to brand and content style guidelines.Implement best practices for content quality and performance optimization.QualificationsQualifications:Minimum 2 years' experience in a content related field (content marketing, content strategy, editorial planning, social media management).Proficiency in using digital tools for content creation and distribution.Strong written and verbal communication skills.Ability to work collaboratively in a fast-paced environment.Detail-oriented with excellent organizational and time-management skills.Experience with web design principles and working knowledge of CMS and email software a plus.Additional InformationThe Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements"˜Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $64,500 - $80,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/15/2024.#J-18808-Ljbffr

Created: 2024-11-05