Lead Marketing

Auto req ID: 26552All potential applicants are encouraged to scroll through and read the complete job description before applying.Title: Lead MarketingJob Function: MarketingLocation: MONTERREYCompany: Harley-Davidson Motor CompanyFull or Part-Time: Full TimeAt Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.The incumbent is the key resource to drive Social Media Strategy, CRM, Marketing Operations including Marketing Budget Reporting & Financial Tracking, Dealer Marketing Support Programs & best practices, Market Intelligence & Customer Insights, Company fleet management & supporting New product (segment) Go to Market (GTM) strategy, working closely with the Marketing Head and extended Marketing team of Asia Emerging Markets, Regional Marketing teams, local sales teams and dealers, for the Asia Emerging Markets region.Job ResponsibilitiesLead the Social Media Strategy to attract new customersDevelop Tier-2 CRM programs and support regional CRM strategiesSupport the Marketing plans by supervising the Marketing Operations including vital coordination with internal teams, dealers, external vendors & agenciesClose tracking of Marketing budgets and financial management, with complete process adherence, involving purchase order management, SAP controls, Invoicing, claims management & AccrualsSupport Dealer co-op programs tracking to evaluate results of Dealer Marketing plansGather Market Intelligence, keeping a close track of competition, market shares & new product launch reportingMaintaining repository of dealer best practices and cross-sharing of information to uplift Customer ExperienceCompany motorcycles fleet management to ensure a smooth working fleet for customers, media & influencers, events & staff usagePlay a key role in strategizing and executing Go-To-Market Strategy for select segmentMarketing support for allied businesses such as H-D CertifiedEducation RequirementsHigh School Diploma or Equivalent RequiredExperience RequirementsTypically requires a minimum of 5 years of related experience. Ideally 8-10 years of total work experience.Experience in automotive and luxury will be a bonus.Excellent presentation and communication skills in dealing with influential individuals.Ability to communicate fluently in English (both verbal & written).Proficient in Microsoft Excel, Word, PowerPoint and Outlook.Experience of dealing with external Marketing & Advertising agencies and vendors.Must have experience of managing social media handles of brands/key accounts.Past experience in developing and implementing CRM strategies including EDMs, newsletters, etc.Valid big bike driving license. Being a motorcycle rider is preferable.Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds.We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more.Direct Reports: NoTravel Required: 0 - 10%Visa Sponsorship: This position is not eligible for visa sponsorshipRelocation: This position is not eligible for relocation assistance#J-18808-Ljbffr

Created: 2024-11-05