Vice President of Marketing and Communications

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Vice President of Marketing and CommunicationsSeaComm Federal Credit UnionHeadquarters: Massena, NYFull-Time SeaComm Federal Credit Union ($792M, Massena, NY) is looking for an experienced and highly motivated individual to join its Senior Leadership Team as Vice President of Marketing and Communications, replacing a long tenure retiring VP. The successful candidate will provide staff direction, while fostering a culture of innovation within the marketing department. They will be responsible for developing, implementing, and overseeing all marketing and communication initiatives for the credit union, focusing on continued brand awareness and future development, enhancing online presence while supporting a multi-brand marketing strategy.Directly reporting to the President and Chief Executive Officer, the key functions include, but are not limited to:Building upon the credit union's competitive position in all marketing (print and digital) and business development strategies, including analysis of competitive products and services, marketing initiatives with budgets, pricing, and distribution.Developing, proposing for, and implementing strategic plans designed to meet the short and long-term marketing and organizational objectives.Promoting the brand of the credit union and overseeing special events, including branch openings and the annual meeting.Creating a highly integrated communications plan to ensure a meaningful message for all products and services to members, at the right time and through multiple channels, directed at external and internal stakeholders.Ensuring that all creatives that have a significant impact on the credit union brand meet the highest standards.Leading a management team that develops and ensures an integrated strategy that tells the credit union story and value proposition in an engaging way. Providing short and long-term goals and objectives for the marketing team.Participating in ongoing strategic discussions, succession planning, developing and managing the annual budget for the department, creating and following an approved marketing business plan, and serving on various committees as needed.Compiling member opinions and needs through various avenues such as surveys and focus groups; completing and analyzing reports on a regular basis concerning marketing issues.Hiring, scheduling, training, and monitoring the work of direct reports, conducting performance reviews, and allocating resources to meet department operational needs.Participating in governmental affair events, along with professional development activities.Traveling as required.The ideal candidate will have a minimum of eight to ten years of experience in a similar senior management or related role, and a minimum of a bachelor's degree in marketing or a related field.Base compensation range: $120,000-$165,000. Annual incentive available. An attractive benefits package is offered, as well as an excellent working environment. Actual starting salary will be determined based on skills, experience (to the extent relevant), and other job-related factors, consistent with applicable laws.SeaComm Federal Credit Union located in the beautiful St. Lawrence Valley of Northern NY, was founded in 1963, proudly serving over 55,000 members in nine northern New York and western Vermont counties, and has been recognized as a Best Company to Work for in New York for 10 consecutive years and is a Great Place to Work certified.SeaComm is an Equal Opportunity/Affirmative Action Employer. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.#J-18808-Ljbffr

Created: 2024-11-05