Communications Program Manager

About the Role: We are seeking a results-driven and strategic Communications Program Manager to partner with our Director, Marketing. They will focus on our communications and marketing efforts, with an emphasis on written content and communications management. The Communications Program Manager will write content and develop marketing strategies with the Director, Marketing. They will then project manage the execution of those marketing strategies. The ideal candidate will have a strong background in marketing, excellent writing skills, project and people management skills, and a proven track record of success in developing and implementing integrated marketing campaigns. This position reports to the Director, Marketing.Find out if this opportunity is a good fit by reading all of the information that follows below. Essential Duties and Responsibilities: Content Writing & Communications:In collaboration with the Director, Marketing, write content for a variety of communication channels including press releases, eBlasts, social media posts, video scripts, and blog posts.Work with press channels and media contacts to distribute mass media content. Develop new media contacts. Campaign Management:In collaboration with the Director, Marketing, lead members of the marketing team and other stakeholders to develop and execute comprehensive marketing strategies aligned with our organization goals and target audience personas.Manage distribution plans to ensure content reaches the right audience through channels such as social media, email marketing, influencer outreach, and other forms.Plan, execute, and monitor marketing campaigns to promote product launches, events, membership drives, and other initiatives while driving awareness of AIHA's mission.Maintain a marketing calendar to ensure a consistent publishing schedule and marketing efforts across all channels.Coordinate with internal stakeholders to plan and prioritize content creation efforts.Foster meaningful interactions with our audience by responding to comments, messages, and inquiries across various platforms, in coordination with the marketing team.Encourage user-generated content and community engagement.Manage and present ROI reports.Strategy & Analytics:Conduct market research to identify trends, opportunities, and competitive insights. Utilize this information to make recommendations to Director, Marketing.Working with marketing team, optimize content for search engines to improve visibility and drive organic traffic to our website. Conduct keyword research, optimize meta tags, and implement on-page SEO best practices.Track and analyze campaign performance metrics to optimize future campaigns.Monitor and analyze content performance metrics such as website traffic, engagement, conversion rates, and social media metrics.Use data insights to identify opportunities for improvement and make data-driven decisions.Financial Responsibilities:Be conversationally aware of the budget for Marketing and able to manage, in consultation with Director.Assist Director in developing accurate projections, monitor income and expenses, and ensure the maintenance of accurate and detailed records.Work with Finance Group to ensure proper invoicing and crediting.Assist in developing entrepreneurial and innovative approaches to Marketing to ensure financial success.Support a strong value proposition for Marketing.Supervisory Responsibilities:Supervise the communications responsibilities of members of the marketing team. Currently the Communications Manager would supervise two individuals.Carry out supervisory responsibilities in accordance with the organization's policies and all applicable laws.Effectively and thoroughly communicate short and long-term goals as well as shared vision with direct report(s).Develop direct report(s) through personal development plans and cross-functional assignments; delegate projects and responsibilities for achieving goals to staff.Provide action-oriented guidance and support. Qualifications: Education & Experience:10 years of experience in marketingRequired Expert knowledge of: Excellent writing skills with a keen eye for detailContent MarketingPowerPointMicrosoft WordWorking knowledge of: Adobe Creative Suite, including Photoshop, InDesign, and IllustratorStrong understanding of SEO principles and content optimization techniquesProficiency in content management systems (CMS) and social media management toolsExperience with analytics platforms such as Google Analytics, SEMrushCreative thinker with the ability to generate innovative ideas and conceptsMicrosoft Outlook and SharePointStrong project management skills with the ability to multitask and meet deadlinesPreferred Experience in an association or non-profit setting strongly preferredAt least 5 years of supervisory experience.Travel: Travel may be required for this position. Residency Requirement: Based on our business set-up and to maximize remote work opportunities, AIHA only employs individuals who live in Washington, DC, Maryland, or Virginia. To be considered a candidate must live in, or be willing to relocate to, Washington, DC, Maryland, or Virginia. Salary: The pay for this position ranges from $75k to $80k based on experience. Benefits: AIHA offers comprehensive health, dental and vision benefits partially funded by the organization. We also offer a 401(k) match, FSA, Life & AD&D, STD, LTD, flexible scheduling, telecommute options, and paid: holiday, personal, sick, and vacation leave. AIHA believes in developing our employees so we provide professional development opportunities (internally and externally) and tuition reimbursement.#J-18808-Ljbffr

Created: 2024-11-05