Product Marketing Manager
DataDome - New York City, NY
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About the team:Learn more about the general tasks related to this opportunity below, as well as required skills.The Product Marketing Manager plays a highly visible, strategic and cross-functional role in the DataDome journey. You will join a team with a fast-paced, collaborative and fun culture that is excited about helping customers protect themselves against sophisticated bots and online fraud. Reporting to the Senior Director of Product Marketing, you will be operating from our NYC office.This role includes two primary components:Product Marketing: leading the go-to-market strategy and execution with the product team throughout the product lifecycle, creating impactful product messaging and collateral, enabling sales and partner teams, and supporting evangelism and demand generation efforts with the marketing team.Analyst Relations: leading the strategy, planning and engagement with key industry analysts, helping to foster high-impact relationships and lead analyst report cycles like Forrester WAVE.You are creative and experienced in analyst relations with a successful track record for technology companies. You can demonstrate the results of your successful AR program management and positive business outcomes.Your scope:You will be more specifically in charge of things like...Create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences. Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer's journey.Partner with the Sales team to maintain a coordinated go-to-market and sales enablement strategy. Lead enablement training sessions on new products and solutions.You will develop and foster relationships with key analysts and market influencers globally. Proactively engage with analysts to cultivate and drive analysts' awareness of DataDome's positioning, offerings, product developments, business and / or Corporate updates, etc.Manage analyst reports, vendor ratings, and related content to secure positive placement, client referrals and/or recommendations, and results, driving alignment with all relevant Teams: sales, marketing, product, etc.Prepare and manage DataDome executives' engagements and presentation material with Analysts: briefings, inquiries, strategy days, etc.It would be great if...3-5 years of product marketing and/or management experience in the cybersecurity industry, with some experience at a SaaS company. Have analyst relations experience in scale ups for SaaS B2B solutions.Expert content creation skills across multiple mediums, including video, whitepapers, blogs, eBooks, infographics, product and solution briefs.Strong written, verbal, and visual capabilities across multiple communication channels (in English)Demonstrated experience in technology marketing, including the ability to take technical concepts and communicate them to both business and technical audiences.Detail oriented and able to turn around mockups, edits, etc. quickly.You have successfully managed major analyst evaluations from the communications strategy to tactical deliverables (e.g. WAVE, MQ).Advanced project management skills with the ability to manage competing deliverables and timeline.Native English speaker.What's in it for you?Flex Life: Remote, hybrid, & in-office options, including working from our NY office, located in Soho + $500 stipend to help you set up your ideal workspace.Health Benefits: We offer medical, dental, & vision insurance options to keep you feeling your best.Professional Development: #Growth is part of our DNA, therefore we invest in your personal learning and development.Events & Teambuilding: Feel the #TeamSpirit both virtually & onsite, with several events and workshops planned throughout the year including an annual offsite, winter party, lunch & learns, & much more.Parent Care: Gifts & care packages to celebrate growing families.PTO: 27 days + 12 national holidays.401 K eligibility + matching.What are the next steps?You x Talent Acquisition SpecialistYou x Product Marketing DirectorYou will complete a presentation and present to the Product Marketing Director and VP productYou x Member of the leadership teamYou x our CEOWelcome to DataDome!DataDome is the leader in cyberfraud protection, stopping attacks with unparalleled accuracy and zero compromise. Our platform, powered by multi-layered machine learning, analyzes 5 trillion signals daily and adapts to and scans every request in real-time. In 2023, DataDome blocked over 316 billion fraud attacks. Leading global enterprises"”including Tripadvisor and Foot Locker"”trust DataDome to protect their websites, mobile apps, and APIs against account fraud, payment fraud, credential stuffing, DDoS, ad fraud, and more.With record time to value, DataDome offers transparent insights, 24/7 SOC expertise, easy deployment, and 50+ integrations. The solution adds no latency to protected end-points, responding to each request in under 2 milliseconds thanks to 26+ regional PoPs and autoscaling technology. DataDome is frictionless for consumers while providing optimal protection and offers the only secure, user-friendly, and privacy-compliant CAPTCHA and Device Check, the first invisible alternative.DataDome offers additional solutions, specialized to combat account and ad fraud. DataDome Ad Protect detects ad fraud, allowing marketers to optimize their campaigns. DataDome's Account Protect offers comprehensive protection against human-driven and bot-driven account fraud by analyzing user intent.DataDome was named a Leader in The Forrester Wave Bot Management 2024 Report, consistently ranks as a G2 Leader, was recognized as one of G2's Best Security Products of 2024, has placed in Inc. 5000 and Deloitte Technology Fast 500, and was awarded Best Use of Machine Learning/AI in the 2023 SC Awards Europe and Most Innovative Bot Mitigation in the 2023 Global InfoSec Awards.DataDome is an equal-opportunity employer, and proud to be committed to diversity and inclusion. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.#J-18808-Ljbffr
Created: 2024-11-05