Marketing Communications Manager

Corporate - SalineThe experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.565 E Michigan AveSaline, MI 48176, USABusch's is HIRING and we want you! Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor!What's in store?401K with company matchDaily Pay availableReady to spice up your job and grow with us? Apply now and let's create the perfect pear together!Specific Accountabilities:Overall responsibility for the project management of all work produced out of the Marketing Department with special emphasis on copy writing, proof reading, editing, and maintaining on-time delivery schedules.Act as a senior leader on the marketing team, able to step in and provide overall leadership and problem-solving when the Director of Marketing is unavailable.Lead the creative team and manage client, vendor and interdepartmental relationships.Develop, test, and execute relevant and compelling digital promotions to build customer loyalty and drive additional visits.Plan marketing projects, oversee the creative process, manage and give guidance to the creative team.Lead the creative team in defining, promoting and incorporating the visual brand identity.Clearly able to articulate creative expectations; the ability to rally a team around one outcome and objective.Assist in ongoing consumer research and market research program to collect and utilize "˜Voice of the Customer' data to drive the development of a comprehensive brand strategy.Manage 2-week product sales ad as well as all supporting graphics and photography.Manage the in-store communication, including signs, banners, graphics, wayfinding, descriptors, labels, billboards, TV, graphics, and more.Manage the execution of the integrated digital marketing communication plan to support company's Strategic Plan by targeted segment for existing and potential guests.Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase company sales.Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs and sweepstakes.Execute public relations strategy in conjunction with Director of Marketing and public relations firm.Manage design of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments. Manage external and internal resources to ensure successful design, development and implementation.Support the development and execution of internal and external programs as needed.Monitor competitors and industry leaders to enhance existing programs and test new ideas.Maintain professional and technical knowledge by completing educational opportunities, reviewing professional publications, benchmarking state of the art practices and networking.Provide solid leadership and guidance to direct reports.Contribute to organizational effectiveness by offering information, suggestions and recommendations.Execute with operational integrity by anticipating problems, taking preventative measures, and adapting to changes that improve our operations or guest experience.Consistently follow Busch's policies and procedures.Share our passion for our products by being familiar with our products and services and actively seeking and sharing that information.Maintaining a deep understanding of the category, the competitive landscape, and consumer dynamics.Develop and execute 2-3 year out marketing calendar focused on new products and digital promotions to drive incremental sales, transactions, and margin.Excellent collaborative skills and the ability to balance accountability to multiple stakeholders simultaneously.Work with the Director of Marketing; help create the annual communications strategy, plan and budget.Education, Experience & Skills:Bachelor degree in business, marketing, communications or related field required.5+ years of previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.Strong understanding of business needs and how they apply to marketing strategy, objectives and creative deliverables.A strong understanding of organic social and ad formats in planned, proactive and reactive states for all social media platforms, especially TikTok.Experience using a Creative Workflow Management tool.Experience managing others including career development, directing and evaluating work.A deep understanding of shopper marketing and retailer activations (digital and traditional).Event planning and management experience.Able to work with and lead cross functional teams across multiple departments.Exceptional project management, communication and reporting skills.Proficient in proofreading with strong attention to detail.Proficient in Microsoft Office programs including Outlook, Word, Excel and PowerPoint, and more.Able to learn and use a variety of software applications and technology as it relates to marketing, communications, and social media.Strong analytical, problem solving and decision making skills.Able to work both independently and in a team-oriented, collaborative environment with an emphasis on the business needs.Proficient communication and interpersonal skills, including written, verbal and listening skills.Strong passion for guest and/or customer relations, support, and an affinity to win guests for life both in-person, and online.#J-18808-Ljbffr

Created: 2024-11-03