Director, Event Marketing

Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Our mission: to eliminate every barrier to mental health.At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,Precision Mental Healthcare, empowers us to deliver the right care at the right time"”whether it's therapy, coaching, medication, or beyond"”tailored to each individual's needs.We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting started"”join us on our journey to make mental healthcare accessible to everyone, everywhere.The Director of Events will lead Spring Health's events strategy and execution. This role is critical in driving event initiatives that contribute to company pipeline, revenue, and brand visibility. The ideal candidate will possess a proven track record of managing and scaling events, optimizing performance, and working cross-functionally to deliver impactful outcomes. What you'll be doing:Event Strategy: Oversee the creation of the annual events strategy, calendar, and budget aligned with company goals, focusing on increasing engagement, pipeline generation, and revenue impact.Event Planning: Lead the strategic direction across multiple types of events and activations including, but not limited to, industry events and trade shows, sponsored conferences, roadshows, webinars, roundtables, VIP dinners, and experiences to drive brand awareness, lead generation, and ultimately pipeline and revenue growth.Event Management: Responsible for the overall management and execution of the events strategy including pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, measurement, tracking and reporting. Develop processes to ensure program quality and a consistent experience for event attendeesResults Measurement: Implement and oversee tools and processes to measure event ROI, tying event performance directly to company KPIs such as lead generation, pipeline creation and acceleration, and closed revenue.Leadership & Collaboration: Lead and mentor the events team, fostering a collaborative and high-performance environment. Work closely with other departments such as product marketing, brand, sales, and product teams to ensure alignment of event goals with broader company objectives.Vendor & Partner Relationships: Manage relationships with external partners, sponsors, and vendors, ensuring all contracts and agreements support the company's objectives and provide value.Customer & Stakeholder Engagement: Create event experiences that resonate with customers, prospects, and stakeholders, enhancing brand visibility and customer loyalty.Cross-Functional Communication: Act as the primary liaison between the events team and other departments, ensuring event strategies are integrated into broader marketing and sales initiatives.Innovation & Trend Monitoring: Stay updated on the latest trends in event technology, formats, and attendee engagement strategies to continually enhance the impact of our events.What success looks like in this role:Drive measurable impact on pipeline and revenue: You will develop and execute an event strategy that directly contributes to company pipeline growth and revenue goals, generating high-quality leads and sales opportunities from events.Deliver exceptional event experiences within budget: You will manage event budgets efficiently, ensuring all events are executed cost-effectively while maximizing return on investment (ROI) without sacrificing quality.Increase engagement and attendee satisfaction: You will create and manage events that foster increased attendance, high levels of attendee engagement, and strong satisfaction ratings, whether through in-person and virtual formats.Align event initiatives with broader business goals: You will collaborate closely with marketing, sales, and product teams to ensure that events align with broader company objectives and support integrated marketing campaigns.Lead and inspire a high-performing events team: You will build, lead, and mentor a results-driven team, fostering a culture of innovation and continuous improvement, ensuring your team is motivated and performing at the highest level.Enhance brand visibility and market leadership: You will increase the company's brand awareness and strengthen its positioning as a thought leader by creating high-impact, visible events that attract key stakeholders and industry influencers.Optimize lead conversion and nurture: You will ensure leads generated from events are efficiently tracked, followed up, and nurtured through the sales funnel, contributing to long-term customer acquisition and revenue growth.Flexibility and willingness to adapt: Open to travel and adaptable to working flexible hours, demonstrating a commitment to accommodating the dynamic nature of our event schedule.What we expect from you:10+ years of experience in B2B event management, with a focus on strategy and execution of large-scale eventsProven experience leading both in-person and virtual/hybrid events.Experience managing end-to-end event processes, including budget planning, logistics, and post-event analysisStrong understanding of event marketing principles and how events tie into sales pipelines and revenue growthLeadership experience, including managing and developing high-performing teamsProven history of collaborating across multiple disciplines to meet event goals (marketing, creative, operations, sales, finance etc.)Experience in building and scaling large member communities in-person and virtuallyHighly organized, detail-oriented, with strong project management skills and the ability to prioritize and multitaskCreativity and problem-solving skills, with a track record of developing innovative event strategies.Willingness to travelThe target base salary range for this position is $149,900 - $194,950, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.Benefits provided by Spring Health: Your Total Health:Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medicalaccount which is valued at $199/year per user. HSA and FSA plans availableA yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents10 allocated sick days per yearFlexible paid time off in addition to 12 paid holidays throughout the yearAccess to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.Spring Renewal: When you hit your four-year Springaversary, you'll be awarded afourweek, fullypaid, sabbatical leave to renew and recharge.You And Your family:4-4.5 months of fully paid parental leaveSpring Health provides team members and their families with sponsored access to Bright Horizons child care, back-up care, and elder care.Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expensesSupporting you financially through:Our People team benchmarks all salaries using theRadford Global Compensation Databasefor technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!Employer sponsored 401(k) match of up to 2% after 90 days of employmentCreating a culture you can thrive in:Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City officesFocus Fridays: no meetings, no distractions, just time for you to get work done.Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day.Up to $1,000 Professional Development Reimbursement per calendar year.$200 per year donation matching to support your favorite causesOur privacy policy: Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.#J-18808-Ljbffr

Created: 2024-10-31