Director of Marketing New York, New York, United States

At January, we're transforming the lives of borrowers by bringing humanity to consumer finance. Our data-driven products empower financial institutions to streamline their collections, providing borrowers with straightforward and compassionate solutions to regain financial stability and control over their lives. We're not just expanding access to credit. We're restoring dignity and paving the way for millions to achieve financial freedom.Learn more about the general tasks related to this opportunity below, as well as required skills.We're looking for someone to build our marketing function. As our Marketing Lead, you will be responsible for conveying the importance of the valuable work we're doing in consumer finance. You will help us become an industry leader in existing and new markets while ensuring our overall brand is accurately represented in the space. You'll help us acquire new logos and position January for optimal growth within an account. You will report to our Director of Sales and collaborate closely with numerous internal stakeholders, such as Product, Client Success, Operations, and Finance.We are looking for a hands-on professional who thrives in figuring things out - often independently - in uncharted territory, who excels at process optimization (i.e. can break down a complex system into its key components, identify friction points, and methodically improve/remove them), who enjoys collaborating with others, and who holds themselves accountable for execution.Your ImpactAmplify our brand: You will craft and execute marketing strategies and content that elevate our brand presence for financial institutions and the broader fintech ecosystem. This work will improve our sales effectiveness but also our ability to attract top talent and partners.Enhance sales strategy: Align our marketing strategy with sales goals by partnering with the sales team to understand key challenges and identifying opportunities for improvement. You will serve as the strategic partner to the sales team and collaborate with them closely.Improve our employer brand: Work with the talent acquisition team to identify opportunities to improve January's exposure in top talent pools, boosting January's attractiveness to top talent.Drive market insights & strategy: Identify key opportunities and inform our strategic marketing decisions, keeping us ahead of the competition and top of mind for clients. This work will also inform our positioning for new product lines.Qualifications:Experience: Minimum 8 years of experience in B2B marketing and growth marketing at the enterprise level. We have a strong preference for someone with demonstrated success at series B-D tech companies where the individual was able to influence and scale rapid growth. The ideal candidate also has experience leading a team.Track record: Proven ability to develop and execute marketing strategies in an enterprise B2B motion that have resulted in a significant increase in both inbound demand as well as conversion rates. Candidates should be able to speak to tangible improvements they've driven (as opposed to supported) in past roles.Skillset: We're looking for someone who's exceptional in account-based marketing and experienced in designing and executing on events (e.g. conferences, dinners). Experience with partnerships is also a plus.Tools: Strong understanding of digital marketing and content marketing best practices, demonstrated by successful campaigns that targeted key decision-makers accelerating sales cycle. Expert-level proficiency with marketing automation platforms (e.g., Hubspot + LinkedIn), including setting up workflows, lead scoring, and reporting.Analytics: Excellent analytical skills. Experience interpreting data in CRMs and excel to provide actionable insights, such as identifying that personalized messaging targeting senior-level decision-makers generates the most engagement.We are currently hiring for this position in our New York office.January believes in doing its part to help close the wage gap that continues to plague much of the US workforce. We offer transparent and equitable compensation packages to all existing and future January team members.Our compensation range for the Marketing Lead role is $160,000 to $200,000. We determine the final package by considering experience, applicable education and training, and relevant skills derived throughout our interview process. This role also includes a competitive equity package, giving you a chance to feel true ownership of your work.What we can offer you:Pet-friendly office (only in NYC, for now!)Competitive equity packages, giving you a chance to feel true ownership of your workFlexible PTO so you can take the time you need to rest and rechargeHybrid work model, where our team comes in 3x a weekFlexible work hours for better work/life balance12 weeks fully paid new parent leave program for all employees to enjoy bonding timeFree lunches for team socializing activitiesAnnual learning and development budget to invest in your professional growth401k so you can invest in your futureGym membership reimbursementMedical, dental, and vision insuranceFree access to One MedicalFree access to the mental well-being platform Spring Health plus 3 free virtual sessions with a Spring Health licensed therapistCommuter benefits for your travel to/from the officeEndless growth opportunity and the ability to take on new and exciting challengesRecognitions:Built In's Best Startups to Work For in New York (2023)Built In's Best Startups to Work For in New York (2024)Built In's Best Startups to Work For in San Francisco (2023)Built In's Best Startups to Work For in San Francisco (2024)Crain's Best Places to Work in NYC (2022)Crain's Best Places to Work in NYC (2023)January is an equal opportunity employer and does not discriminate on the basis of race, color, creed, ethnicity, sex, gender identity, sexual orientation, religion, disability, age, veteran status, or any other category protected by law.At January, we believe that diversity of outlooks, demographics, identities, and life experiences enable companies to build the best products. More diversity means more empathy with different types of people. This matters a lot for us, since so many borrowers in financial distress with whom we engage come from underrepresented backgrounds. We practice what we preach and look forward to continuing to grow and build on our already diverse team.#J-18808-Ljbffr

Created: 2024-10-30