Senior Manager, Digital Marketing

Friends of the Israel Defense Forces (FIDF) is a humanitarian nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF). We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and her people. Inspired by them, we strive to champion a culture of courage worldwide, ensuring a secure and thriving Israel today and forever.Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Our community of supporters and staff are passionate, courageous, and impactful. Our work is driven by core values that transcend gender, age, political leanings, nationality, and religion. Our vital mission and breadth of programs resonate with a diverse array of supporters - all are welcome!Our workplace is vibrant and dynamic, encouraging bold creativity, ingenuity, and vision. We're searching for new talent to contribute to our mission and team.About YouYou are deeply passionate about Israel, its culture, and dedicated to FIDF's mission.You are a burgeoning e-mail guru and a digital Swiss army knife.You are multidisciplinary, with experience in content development, digital data, and CRM.You thrive in our fast-paced environment, fulfilling last-minute requests and quick turnarounds, while prioritizing ongoing assignments.Skills and AttributesProductive: Efficient in getting tasks done.Collaborative: A team player focused on the greater good.Adaptable: Quick learner, ready to embrace future changes.Creative: Committed to delivering the best work possible.Manage and activate targeted email campaigns aimed at increasing donor onboarding, engagement, retention, and satisfaction.Deployment of regular and automated email campaigns, including campaign planning, segmentation, scheduling, and activation.Managing and optimizing automated lifecycle email campaigns to increase donor engagement with the email channel, leveraging content personalization, localization, dynamic content, and behavioral targeting.Defining email principles (frequency, relevance, etc.) for both promotional and transactional emails, continuously aligning with stakeholders to ensure consistent governance and use of email capabilities, minimizing donor fatigue.Developing, writing, and executing email marketing strategies to effectively engage donors, focusing on driving engagement, driving program understanding, providing valuable resources, and fostering relationships.Utilizing data-driven insights to segment donor lists and personalize email content based on donor behavior, preferences, and lifecycle stage.Collaborating with the content team to produce engaging and relevant content for email campaigns, including campaign updates, business updates, best practices, and donor stories.Managing third-party agencies to create content and strategize campaigns.Liaising with production vendors as needed; manage associated budgets.Conducting A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates.Monitoring and analyzing key email marketing metrics and KPIs to track campaign performance, identify trends, and make data-driven optimizations.Providing regular reporting and insights on email campaign performance, including recommendations for optimization and future strategies.Working collaboratively with cross-functional teams to ensure seamless execution of email campaigns within integrated marketing.Staying abreast of industry trends, emerging technologies, and best practices in email marketing and incorporating relevant insights into our strategies.Maintaining national calendar of campaigns and keeping colleagues informed of plans.Qualifications5+ years of experience in digital marketing, advertising, and/or paid social media.Bachelor's degree in Marketing, Communications, Journalism, Sociology, or Multimedia.A portfolio that includes digital campaigns.A strong understanding of digital marketing, including best practices on various platforms; and the ability to quickly adapt to new technology.Exceptional communication (storytelling) skills are required.Excellent writing skills, including grammar, editing, fact-checking, and proofreading capabilities.Working knowledge of Excel and Stripo or another email marketing tool, such as Constant Contact, or MailChimp. Knowledge of Luminate Online a plus.Working knowledge of WordPress and social media platforms.Familiarity with database systems, such as Blackbaud/Raiser's Edge.Self-starter with the confidence and ability to tackle new initiatives with little guidance.Excellent project management and organizational skills.Medical, Dental, Vision, Early dismissal for Shabbat, 403b with employer matching, Life Insurance, Disability Insurance, FSA, Jewish and Federal paid holidays, sick days and vacation.FIDF is an equal opportunity employer that is committed to equity, diversity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.#J-18808-Ljbffr

Created: 2024-10-30