Director of Marketing

Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityIn this role you will be required to work 40 hours a week on site. This is not a remote position. You will be responsible for the marketing success of the entire company, from driving sales on the wholesale and retail side to building brand awareness and presence in the entire state. You will be responsible for planning, creating, and executing marketing campaigns to expand our company's reach and potential customer pipeline. This position requires at least two years' experience as a Director of Marketing and a bachelor's degree in marketing.Duties include:Developing marketing strategies and creating a marketing plan for the year, including setting objectives, identifying target markets, and defining key performance indicators (KPI).Work with senior executives to develop growth plans for the organization.Work with the sales and retail teams to maintain knowledge and stay up to date on emerging products.Conduct Michigan market research to identify target audience demographics and review previously successful marketing campaigns.Oversee the implementation of all marketing strategies on the wholesale and retail side of the company and delegate tasks.Prior experience creating and sending out weekly text blasts.Content Creation: Develop a wide range of content for media channels, including social media, blogs, websites, and publications.Monitor and respond to social media requests and comments.Ability to engage consumers through various marketing channels.Must have prior experience with:Digital MarketingContent MarketingProduct MarketingBrand MarketingEvent MarketingMarketing AnalysisCompensation will be based on experience.We offer a competitive benefit package.#J-18808-Ljbffr

Created: 2024-10-30