Director of Content Marketing

We are looking for a Director of Content Marketing who can craft and lead a dynamic content strategy that reaches both business owners and end users in the field service sector. As the leader of our content team, you will be responsible for creating compelling stories that resonate with our audience, educate them on how to transform their operations, and demonstrate the value of our solutions. You'll also champion the use of AI tools to enhance our content creation processes, ensuring we stay ahead of trends and produce high-quality content quickly.Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Key Responsibilities:Develop and execute a content strategy: Craft a comprehensive content plan aimed at positioning Zuper as the most advanced and intelligent field service platform among business owners and end users in the field service management industry.Team leadership: Build and lead a team of talented content creators, including writers, designers, and video producers. Mentor and guide them to achieve high-impact results.Champion AI: Lead the charge in leveraging AI tools to optimize content creation, development speed, personalization, and distribution.Content creation: Oversee the production of highly creative blogs, case studies, eBooks, white papers, infographics, videos, and podcasts that educate and inspire the field service audience.Market expertise: Stay on top of trends and pain points in the field service sector, creating timely, relevant content that addresses the needs of both decision-makers and technicians.SEO and data: Collaborate with SEO and analytics teams to ensure content is optimized for search and performance is tracked to guide future strategies.Innovation: Experiment with new content formats and creative approaches to differentiate our brand in a highly competitive landscape.Cross-functional collaboration: Partner with product marketing, partner marketing, development, sales, and customer success teams to ensure content aligns with business goals, enhances lead generation, and supports customer retention.Budget management: Manage the content budget, including third-party resources, AI tools, and external partnerships.Qualifications:Experience: 7+ years of content marketing experience, with at least 3 years in a leadership role, ideally within SaaS or tech industries. Experience in field service management is a plus.Design experience: Background in design or experience managing a team of designers is a must. Ability to collaborate closely with creative professionals to ensure content is visually compelling and aligned with brand standards.Content expertise: Strong understanding of storytelling and content marketing strategies to engage both business owners and field technicians.AI fluency: Passion for and experience in using AI tools to improve content production and accelerate development.Leadership: Proven track record of building and managing content teams, fostering creativity, and delivering measurable results.Data-driven: Ability to leverage analytics tools to track content performance and drive data-backed decisions.SEO knowledge: Expertise in search engine optimization to ensure content reaches the right audience.Creativity: A creative mindset, willing to innovate and push the boundaries of traditional content marketing.Communication skills: Excellent written and verbal communication, with the ability to translate complex ideas into clear, engaging content.Collaboration: Team-oriented, with the ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment.Nice-to-Have:Experience with video and multimedia content creation.Familiarity with marketing automation platforms like HubSpot, Marketo, or Pardot.Experience with AI-powered content tools (e.g., Jasper, ChatGPT, Writesonic).Culture and Benefits:Work-Life Synergy: Discover the perfect equilibrium between work and life, supported by our culture.Dynamic Team: Join an exceptional team of brilliant and encouraging individuals who amplify your potential.Flexible hours: Enjoy the freedom to tailor your office hours to maximize productivity.Wellness Empowerment: Access insurance benefits to support your well-being.Cross-functional: Embrace diverse responsibilities and explore multiple roles.Learning Playground: Engage in a rich training program with ample growth opportunities.Competitive Rewards: Your hard work translates into an attractive compensation package that recognizes your value.Effort Meets Recognition: While we may challenge you, rest assured, that your dedication will be richly acknowledged.Zuper is the most flexible and customizable field service management platform for Field and Remote workforce management. Zuper provides industry-leading integration capabilities and is suitable for use in an on-demand work environment. Built for a global audience and available in 10 languages, Zuper allows you to manage your workforce remotely from any part of the globe. Offering best-in-class integrations with easy-to-deploy, no-code applications providing cost-effective service.Zuper's is aimed at emerging as the preferred field service management solution globally. We are already the choice for emerging market leaders in North America like IKEA, Vodafone, Sail Internet and more. Zuper's customers around the world want to offer good service to their customers, and that is what we offer. A testament to this is our existing customers, who execute around 10 million jobs and process over $20M in payments annually.It's not just our customers who speak for us; our marquee investors, including Sequoia Capital, FUSE Ventures, HubSpot Ventures, and Prime Venture Partners, have invested in Zuper and helped us raise $21M in funding.Headquartered in sunny Seattle, USA, we also have a dedicated team based in Chennai. Zuper has consistently earned the G2 high-performer rating and we are a great place to work, don't take our word for it; we are officially certified as "A Great Place to Work".So what are you waiting for? Come aboard and be a part of our friendly, committed, efficient, customer-obsessed team of Zuperheroes.#J-18808-Ljbffr

Created: 2024-10-29