Social Media Senior Manager

About Quizlet:Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We're on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We're energized by the potential to power more learners through multiple approaches and various tools.About the Team:As the Social Media Senior Manager, you will be a key part of Quizlet Marketing. Quizlet's Marketing team plays a pivotal role in conveying Quizlet's value proposition to students and teachers, with the ultimate goal of elevating brand awareness, fostering user engagement, and driving growth in subscriptions and ads revenue.About the Role:We're looking for a Social Media Senior Manager who is an expert in their craft and has successfully demonstrated their ability to build two-way relationships with key audiences through sharp strategies and relatable, witty and authentic content. Our goal? Be one of the most beloved brands on the Internet by Gen Z and beyond.As the head of Quizlet's social media team, you will work with a small team of creators to help shape our global social media strategy, helping maintain brand love in the U.S. and introduce students globally to Quizlet through humorous and authentic content that engages Gen Z students and their teachers. You will build and execute social strategies that move the needle in clear and measurable ways while also pushing us as a brand to think bigger and bolder in how we achieve those results. We're looking for someone who has created unique social content - sometimes humorous, sometimes heartfelt - that has successfully engaged your target audiences and that you're proud of. Beyond that, you also know how to manage teams to be able to do the same.This is a hybrid role based out of our New York office.Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.In this role, you will:Build and execute a social media strategy (inclusive of organic, paid and Influencer) that builds brand awareness, love, and loyaltyDevelop and implement creative social media strategies to build engagement and reach on TikTok, Instagram, Twitter, Facebook and LinkedInDrive the vision and long-term growth of Quizlet's social media presence internationally, ensuring consistent messaging and brand voiceAct as the face of Quizlet on social media to both teachers and studentsNot just set the strategy, you'll be posting content on social platforms multiple times a dayWrite social media copy and edit posts dailyCreate graphics, photos, short videos and other engaging content with the support of our Brand Design teamAct as a liaison between the User Operations team to identify user questions and issues on social, helping User Operations to manage the customer service experienceHandle community management across channels, posting and responding to student comments regularly in a humorous style that's native to the platformPartner with our Marketing Analyst to measure the right metrics to ensure the effectiveness of our marketing content and show the correlation between overall company user growthProvide regular performance and growth updates to senior stakeholders via summary decksMaintain awareness of the latest digital media updates, guidelines, and trendsManage paid influencer campaigns in coordination with external influencer agenciesWhat you bring to the table:10+ years experience as a social media manager, ideally in a consumer-facing role or at a top-tier creative ad agencyPaid media experience developing and implementing social-first ad campaigns, as well as sparking organic contentExperience directly managing a social media teamExperience working with influencers by negotiating rates, usage rights, and reviewing contract language (with support from our Legal Team)Portfolio of past social media assets, including TikTok contentSome assets should be relevant to online trends or past current eventsResume of contributions to past ad campaigns or brand moments that capture the public's attention, based on seasonal timing or in response to near real-time trendsExperience building assets in Canva; Canva social templates are already built and you will have design support as neededStrength in storytelling across social media platformsExperience with reputation management and upholding brand guidelinesExcellent verbal communication and presentation skillsFlawless written skills, including a high attention to detail and grammatical accuracyA genuine interest in education and learningExperience with publishing and analytics tools such as Sprout SocialBonus points if you have:Experience building a brand from the US to other English-speaking markets (UK, AU)Experience working cross-functionally with multiple teamsUsed Quizlet, currently or in the past, for your own studiesCompensation, Benefits & Perks:Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $150,000 - $173,000, depending on location and experience, as well as company stock optionsCollaborate with your manager and team to create a healthy work-life balance20 vacation days (and we expect you to take them!)Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)Employer-sponsored 401k plan with company matchAccess to LinkedIn Learning and other resources to support professional growthPaid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits40 hours of annual paid time off to participate in volunteer programs of choiceWe strive to make everyone feel comfortable and welcome!We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.We provide a transparent setting, that gives a comprehensive view of who we are!In Closing:We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We're constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success "” as individuals, as a team, and as a company.Quizlet's success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!#J-18808-Ljbffr

Created: 2024-10-29