Art Director, Growth Marketing New York, NY

Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds "” while doing work that's both meaningful and fun.Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.Are you a curious art director who has passion for developing well crafted content, global ideas that impact culture and business? With your conceptual ideas and scalable craft mastery, you will help ensure we deliver world-class creative work, and help bring Duolingo to new learners around the world. This role is part of the global brand studio team and will work closely with our performance marketing team, brand marketing team, social content team, and external partners.You Will...Lead development of new creative performance creative concepts, including the development of storyboards, and the creation of key assets for motion graphics editing.Partner with creative, social, design and performance marketing teams to develop high quality product focused creative videos and content.Collaborate with the performance marketing team to deliver experiments, iterations on best performing assets and new creative concepts driven from insights and learnings.Develop & experiment with new creative content across social media, campaigns, partnership collateral and new things we haven't developed yet.Collaborate with illustrators, designers and animators to bring a cohesive brand experience to the world across marketing touchpoints.Conduct testing on your designs, capture insights, and seamlessly integrate these findings into iterative design improvements.You Have...Proven ability to ship crafted performance marketing creative with experience in either agency, brand or ideally both.Experience in A/B tests to gather data-driven insights that optimize designs and develop hypotheses to inform design decisions.Ability to balance craft, critical thinking, and business needs to deliver meaningful impact.Vast understanding of our product and how to translate product benefits into compelling creative.Portfolio that showcases breadth of creative thinking and design executions beyond performance creative, including social media and multi-medium campaigns.Ability to work in high-level content strategy and hands-on design tasks with extreme attention to detail.Excellent verbal and written communication skills, forward-thinking creative, proactivity and critical thinking skills.Proficiency in the Adobe Suite, Figma and knowledge in motion & video editing is a requirement.Ability to lead your own projects with autonomy.Produced industry award winning brand creative work.Working proficiency in more than one language.Experience with illustration design systems and character animation.A passion for education, memes, culture, and language.Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Salary Range: $113,050 - $184,000 USDApply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *LinkedIn Profile, Portfolio, or Personal URLAre you authorized to work lawfully in the United States for Duolingo? *Will you now, or in the future, require sponsorship (i.e. H-1B visa, etc.) to legally work in the U.S.? *If so, are you eligible or currently in a period of Optional Practical Training (OPT)? *If you're less than 3 years out of school, what is your undergraduate GPA? *Where did you hear about this job? *#J-18808-Ljbffr

Created: 2024-10-29