Creative Content Manager

We are looking for a savvy content manager to guide and develop the content creation process for the Varlo brand. As a content manager, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.Apply (by clicking the relevant button) after checking through all the related job information below.To ensure success as a content manager, you should show a keen eye for detail and be highly creative. A skilled content manager should be expert storytellers and possess excellent knowledge of consumer and content trends.Responsibilities:Meeting with the creative, marketing, and design teams to ideate and define content goals.Researching content and consumer trends to ensure that content is relevant and appealing.Developing content strategies to effectively reach the desired target audience and marketing goals.Creating content for a variety of platforms including blogs, websites, PR, and social media.Ensuring that SEO and SMO strategies are effectively implemented.Managing content calendars and ensuring that the content remains consistent across all platforms.Coordinating with the marketing, design, merchandising, and writing teams to ensure the timely delivery of assignments.Tracking consumer and content analytics and generating reports and presentations.Keeping up to date with content trends, consumer preferences, and advancements in technology.Minimum Requirements:Bachelor's degree in literature, journalism, marketing, communications, or similar.A minimum of three years of experience in content creation, marketing, communications, or similar.A portfolio of published work.Familiarity with content management systems (CMS) such as WordPress.Good knowledge of content and layout design tools such as Canva, Adobe InCopy, and InDesign.Photography and video creation and editing skills.Knowledge and skill using Adobe Final Cut, Illustrator, Lightroom, or equivalent.Excellent computer skills with MS Office and Google Suite.Good knowledge of various content platforms such as social media, blogs, and print media.Strong understanding of content practices such as SEO, SMO, and PPC.Excellent written and verbal communication skills.Ideal candidate must be in the office 3 days a week minimum.General in-house operations capacity.The ability to keep abreast of content and consumer trends and advancements in technology.How to Apply:Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to info@.Varlo is an equal opportunity employer. We encourage individuals of all backgrounds and experiences to apply.By joining Varlo as a Content Manager, you will have the opportunity to make a significant impact on our business and play a key role in our growth and success within the athletic apparel industry. We look forward to reviewing your application and discussing how you can contribute to our dynamic team.#J-18808-Ljbffr

Created: 2024-10-29