Director of Marketing and Communications

Ashland, OhioRead all the information about this opportunity carefully, then use the application button below to send your CV and application.Job Description:Reporting to the Vice President for Enrollment Management and Marketing, the Director of Marketing and Communications proactively ensures that the department remains innovative and collaborative in the execution of the university's strategic marketing plan. The Director oversees all aspects of Ashland University's integrated marketing communication efforts to increase the University's visibility, brand awareness, reputation, and engagement with key internal and external partners, stakeholders, suppliers, and vendors, with an emphasis on prospective students.Provide leadership to the University's Marketing and Communications team and continue building a goal-oriented environment that empowers staff, fosters professional development, and celebrates achievements in the areas of public relations, marketing, web services, print services, graphic design, photography, and multi-media.Create and implement an annual integrated marketing communications plan that supports the University's Strategic Marketing Plan to advance the university goals of enhancing undergraduate and graduate enrollment strategies, philanthropic activity, and institutional reputation.Serve as the chief brand manager for the University, ensuring a common look, feel, and message from every area, in line with the University's Strategic Marketing Plan. Direct, coordinate, and support the marketing, branding, and communication efforts of the University's colleges, schools, programs, and departments to ensure brand and message consistency with university marketing strategies.Engage audiences through creative ideas, strategic writing, editing, and publishing content to achieve desired results. Provide direction for university social media channels, direct mail campaigns, electronic communications, digital and print advertising, and print collateral projects. Serve as the managing editor of Ashland University publications including but not limited to Accent Magazine (alumni), the viewbook (admissions), and Eagle Talk (employee newsletter).Direct, oversee, and participate in content creation, design, and continuing development of the University's websites, ensuring adoption and integration of appropriate new technologies to maximize information delivery and user engagement. In conjunction with event sponsors across the University, effectively promote and manage general and enrollment events.Use quantitative and qualitative data to evaluate the success and effectiveness of marketing initiatives and campaigns, adjusting strategies and tactics as needed to meet objectives, annual goals, and KPIs. Allocate, monitor, and track annual marketing budgets.Required Qualifications:Bachelor's degree required in Marketing, Business, or a related fieldAt least five (5) years of experience in marketing, communications, or a related fieldHigher education or marketing agency experience requiredLeadership and staff supervisory experience requiredDemonstrated leadership, team and project management, organizational, and operational skills with proven ability to handle multiple tasks and projectsProven ability to develop, execute, and measure the effectiveness of integrated marketing communications programsProficient with technology and its application, including digital and social media platformsSkilled marketing writer with excellent verbal and written communication skillsAbility to engage and collaborate with internal and external stakeholders#J-18808-Ljbffr

Created: 2024-10-29