Sr. Designer Marketing Communications

Building the people that build the world.Do you have the skills to fill this role Read the complete details below, and make your application today.With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.This is a position with The Marley Company, a parent company which provides administrative support to the SPX Enterprises HVAC Heating businesses (such as WM Technologies, LLC, Marley Engineered Products, LLC, Patterson-Kelley, LLC) and includes all Weil-McLain branded products.How you will make an Impact (Job Summary)SPX is a diverse team of unique individuals who all make an impact. As a Senior Graphic Designer, you will be responsible for the graphic design and development of multi-channel digital and print marketing communications and campaigns. This role will support initiatives for multi-product brands and work closely with other marketing team members to create, finalize, and distribute internal and external communications.What you can expect in this role (Job Responsibilities)While each day brings new opportunities at SPX, your core responsibilities will be:Research, design, and at times help write complex or specialized sales collateral that is effective and appropriate for the intended audience.Develop and maintain digital and print graphic design concepts (e.g., art, color themes, photographs, web pages) to support the organization's image, identity, and brands.Understanding of journey maps, positioning statements and other key content creation methodologies that identify the voice of the customer and deliver brand value through marketing communications.Create and oversee all graphic design assets needed during the commercialization process: graphic design, packaging design, photography, video, digital assets, websites, social media and in-store environments.Create social media graphics using digital best practices across platforms with optimized images, video assets and scheduling and publishing platforms.Manage day-to-day website maintenance and review of site content to ensure it meets the latest product and company standards.Pull and review web analytics reports and provide follow-up recommendations for improving website traffic, lead generation, and marketing initiatives in general.Assist Brand Managers and external agencies with the overall support of our SEO strategy.Apply various marketing communication strategies to create an impression, raise awareness, and encourage a response by the target audience.Continuous ImprovementAssist in refining in-house marketing communications process and procedures and creative workflow of all projects with the Sr. Marketing Manager and respective Brand Managers of each business.Help maintain marketing server file structure per documented procedures and adhere to existing file naming conventions.Guide graphic designers or vendors on adherence to this methodology so all assets can be placed where needed for future revisions.Stay informed about marketing best practices, trends, and tools to be more effective and better resonate with target audience groups.Collaborate with cross-functional teams to understand product and brand value props and positioning.Participate in ways to enhance processes, procedures, and automation and work more effectively and efficiently.What we are looking for (Experience, Knowledge, Skills, Abilities, Education)We are looking for someone who has:Required Experience8+ years of experience in Adobe Creative Suite including Photoshop, Illustrator, Premier Pro, and others.Solid understanding of video and print production processes.6+ years in a similar role, preferably in a B2B marketing environment.6+ years in advanced graphic design and content curation experience.6+ years of experience working on a marketing team.Strong people and teamwork skills are required.Excellent people skills working with MarCom team and with other key stakeholders.Ability to articulate ideas and concepts and provide recommendations and rationale on approach.Strong written communication and presentation skills.Self-motivated with the ability to work effectively both independently and on cross-functional teams under tight deadlines.Preferred Experience, Knowledge, Skills, and Abilities2+ years of CRM experience a plus, specifically in HubSpot, MS D365 or both.Preferred experience developing and setting up user journeys and aligning key content with triggered real-time communications.Preferred experience with social media publishing platforms.Advanced experience in video and print production processes.Education & CertificationsA bachelor's degree in graphic design, Marketing, or Business is required.Ability to occasionally travel to tradeshows and national sales meetings - up to 10%.How we live our cultureOur culture is at the center of what we do and who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other.What benefits do we offer?Generous and flexible paid time off.Competitive health insurance plans and 401(k) match.Competitive and performance-based compensation packages and bonus plans.Educational assistance, leadership development programs, and recognition programs.Our commitment to embrace diversityWe value different backgrounds, experiences, and voices, and we are committed to creating an inclusive work environment.ABOUT SPXSPX is a diversified, global supplier of infrastructure equipment with scalable growth platforms in HVAC, detection and measurement, and engineered solutions.OUR VALUESIntegrityAccountabilityTeamworkResultsWORKING AT SPXOur work environment is established on a work-life philosophy supported by policies, programs, and practices that help employees achieve success within and outside the workplace.#J-18808-Ljbffr

Created: 2024-10-29