Manager, Digital Marketing & Media

JOB TITLE: Manager, Digital Marketing & MediaConsidering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.REPORTS TO: Senior Director, Digital Marketing & MediaJob PurposeThe Manager, Digital Marketing & Media will be responsible for day-to-day media operations including media plan development, implementation, trafficking, and performance analysis of both online and offline campaigns; Social, Display, Online Video, Search, Print, and Out-of-Home advertising. Reporting to the Senior Director of Digital Marketing & Media, this position will play a key role in Christian Dior Couture's paid media strategy in the Americas; supporting the Men's, Baby, and Maison categories across both retail and e-commerce within the US, Canada, Mexico, and Brazil.Seated within the Communications Department, the Media Team works cross-functionally with e-Commerce, Merchandising, Public Relations, Digital Communications, CRM, VM, and Finance to align and present the brand image of Christian Dior Couture through effective and impactful 360-paid media strategies.Job responsibilitiesBrief, plan, complete, and report on brand marketing and media campaigns in collaboration with media agencies in the US, Canada, Mexico, and BrazilLead category budget, campaign calendar, and flowchartLiaise with Paris headquarters teams for global guidelines, media plan alignment, and campaign asset orchestrationLead campaign trafficking processes to ensure on-time delivery of all print, outdoor and digital advertising assets to agencies and media partnersMonitor key critical metrics for ongoing digital campaign performance and optimization across Social, Display, and SearchLead campaign wrap reports and consolidation of takeaways across in-platform reporting, GA4 and agency-supplied dataDevelop presentations for internal and external meetings on campaign planning, performance, budgets, etc.Communicate with media partners, social platforms, and LVMH Media team to maintain relationships and stay up to date with emerging trends/ opportunities in both the media and luxury industry for strategic decision makingProfileExcellent verbal and written communicationAbility to work independently and collaboratively with internal and external partnersOrganization, strong communication, diligence, and delegation skillsPrior budget management and invoice processing tool experience (Coupa, MediaYours)Ability to function in a fast-paced environment and react to changes of business demandsUnderstanding of the media landscape and strategic differences between key social platformsExperience in full-funnel digital media trafficking, deployment, optimization, and analytics (across awareness, traffic and conversion objectives)Analytical approach with ability to synthesize large sets of campaign data and draw actionable insightsProficient in standard industry reporting tools and ad-serving technologies (Facebook Business Manager, Google Analytics, etc.)Additional informationRequirementsBachelor's Degree RequiredAt least 5 years experience in paid media, preferably at an agency or luxury brandExcellent organizational skills with the ability to lead multiple projects simultaneouslyPro-active with strong attention to detailHighly motivated, hardworking, and eager to learnStrong proficiency in Microsoft Office Suite; Excel and PowerPoint requiredFluent in English#J-18808-Ljbffr

Created: 2024-10-29