PPC / Paid Search Specialist

The Amplify PPC / Paid Marketing Specialist must work closely with the clients success team while managing clients budgets and ad optimizations with the skill of a surgeon. Keeping their "eye on the prize" in producing quantifiable leads this role requires an analytical mindset, the curiosity to test, the ability to frame "fair" tests while knowing when to change course. Aside from a deep understanding and practical knowledge of each channel's intricacies, this team member must use analytic data to guide changes in ad copy, design and landing page engagement.Lead generation in B2B is a multi-touch, nurturing process and effective PPC and remarketing is a crucial component in building a successful lead generation engine.Core ResponsibilitiesImplement Pay Per Click media strategies for clients and eventsReview and perform daily management activities associated with Google AdWords, Yahoo, Bing, as well as select native networks for designated clients and/or eventsReview and perform daily management activities associated with LinkedIn, Facebook, Twitter, and other paid social platforms for designated clients and/or eventsMaintain and monitor keyword bids, keyword negation, daily and monthly budgets per account, impression share, quality score, and other important account metricsReport findings and propose changes to managementResearch and establish detailed keyword listsRecommend and implement creative copy suggestions and graphicsHandle display network placement lists and target audiences on AdWords and through other contextual advertising platformsRecommend and implement strategies for keyword opportunities and campaign structuring targeting AdWords search and display networks, and other paid networks and social media platforms in accordance with client goalsResearch, strategize, and implement search campaigns, ad groups, and accounts for new clients and initiativesGenerate and assess weekly and monthly reporting of established metrics in all paid campaigns inclusive of, but not limited to, goal and revenue tracking. Metrics will differ between, and be specific per, clientKeep up to date with search engine and PPC industry trends and developmentsOngoing communication with, and updates to, management and internal teams to keep abreast of progressCommunicate with management on project development, timelines, and resultsWork closely with the other team members to meet client goalsFoundation Of Success3-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) with a passion for Search and internet marketingOutstanding ability to think creatively, and identify and resolve problemsAttention to detail and the ability to effectively multi-task in a deadline-driven atmosphereAbility to clearly and effectively articulate thoughts and pointsQuickly learn new industries and business types with the ability to apply this knowledge to strategizing marketing initiatives to achieve client goalsExcellent analytical, organizational, project management and time management skillsProficiency working with popular PPC ad platforms such as AdWords, Bing native and native networksProficiency working with paid campaigns on social media platforms such as LinkedIn, Facebook, and TwitterProficiency with Google Tag Manager, Google Analytics, and Search ConsoleFamiliarity with 3rd party research tools such as Moz, SEMRush, SpyFuCompetent in MS Excel, PowerPoint, and WordExperience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolsProficiency in managing multiple (double-digit) large scale PPC accounts in a variety of different business while meeting the requirements outlined aboveAbility to work autonomously and efficientlyGraphic preparation capabilities a plusJob Type: Full-timeExperience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.Location: Lake Success, NY#J-18808-Ljbffr

Created: 2024-10-29