Product Marketing Manager

Doximity is transforming the healthcare industry. Join our mission to help every physician be more productive and provide better care for their patients. As medicine's largest network in the United States, there's an elevated level of responsibility in everything we do. We don't take that responsibility lightly and are committed to building diverse teams with an inclusive culture that can make a direct impact on the healthcare system. One of Doximity's core values is stretching ourselves. Even if you don't check off all the boxes below we encourage you to apply. Doximity is full of exceptional people who bring their own unique experiences to work everyday and make us all better for it! Doximity is seeking a passionate, team-oriented, and articulate Consumer Product Marketing Manager to join our Member Marketing B2C team. This role is vital for enhancing the market presence and adoption of our key products through innovative, strategic, and effective marketing campaigns. You will manage the entire product lifecycle, crafting and conveying the narrative that drives our products' market success. As the GTM quarterback, your responsibilities will include market sizing, targeting, refining our ideal customer profile, positioning & messaging, product & solutions mapping, asset creation, product launches, and performance measurement. Considering making an application for this job Check all the details in this job description, and then click on Apply. This role can be filled in our San Francisco headquarters OR remotely in the U.S. How you'll make an impact: Develop GTM Strategy: Craft go-to-market strategies informed by quantitative and qualitative insights. Define the target audience, positioning, messaging, and channel strategy, rooted in clear objectives and insights. Voice of the Customer: Strive to be the voice of the customer, asking the right questions and developing solutions that address their needs and pain points. Translate complex technical concepts into bite-sized value statements, producing high-quality customer-facing materials that effectively communicate our value. End-to-End Product Stewardship: Take ownership of the complete product lifecycle and narrative driving the market presence of our key products. Work closely with product, growth marketing, and content leads to deliver creative, impactful, and relevant marketing campaigns. Client-Focused Communication: Thrive in customer interactions, articulating product value and roadmap effectively, and unlocking new insights through discussions. You have deep empathy for users and can adapt your communication to best reach and engage your audience"”from physicians to nurse practitioners to medical students. Adaptable Collaborator: Work as a flexible member of a small marketing team, leaning into new and different projects, audience segments, and areas as needed. Promote fresh ideas, challenge conventional thinking, and pursue new strategies while advocating for change initiatives. What we're looking for: 5+ years of experience in Product Marketing with demonstrated end-user impact. Exceptional written and verbal communication skills, with strong quantitative and analytical abilities. Passion for understanding customer needs and aligning the organization to address them, with a strong customer orientation and attention to detail. Excellent organizational skills to manage multiple deliverables simultaneously, change priorities rapidly, and work through ambiguity effectively. Experience in a startup environment that quickly delivers new features to market; healthcare experience is a plus. Compensation The US total compensation range for this full-time position is $110,000 - $150,000 (inclusive of salary + equity). Our ranges are determined by role and level. The range displayed on each job posting reflects the approximate total target compensation for the position across the US. Within the range, individual pay is determined by factors including relevant skills, experience, and education/training. Please note that the compensation listed does not include benefits. More on /Benefits/Perks Doximity is proud to offer industry-leading benefits to our full time employees. Some of our offerings include: Medical, dental, vision offerings for you and your family 401k with matching program Employee stock purchase plan Family planning support, Childcare FSA, and parental leave Life, AD&D, and Disability Generous time off, holidays and paid company trips Wellness benefits...plus many more! More About Doximity... For the past decade, it's been our mission to help every physician be more productive so they can provide better care for their patients. We believe that when doctors are connected, the healthcare system works better and patients benefit. Doximity enables our verified clinician members to collaborate with colleagues, stay up-to-date with the latest medical news and research, manage their careers, and conduct virtual patient visits. Today, Doximity is the leading digital platform for U.S. medical professionals, with over 80% of physicians, 50% of all nurse practitioners and physician assistants, and 90% of graduating medical students as members. Joining Doximity means being part of an incredibly talented and humble team passionate about improving inefficiencies in our $4.3 trillion U.S. healthcare system. We are a team of doers who solve problems everyday by treating obstacles like an adventure, and we love creating technology that has a real, meaningful impact on people's lives. Doxers are committed to working towards a more equitable world both within and beyond our office walls. This starts by fostering an inclusive and diverse work environment where differences are valued and all employees are encouraged to bring their full, authentic selves to work daily. To learn more about our team, culture, and users, check out our careers page, company blog, and engineering blog. We're growing fast, and there's plenty of opportunity for you to make an impact"”join us! For more information, visit . ____________________________________________ EEOC Statement Doximity is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. #J-18808-Ljbffr

Created: 2024-10-29