Content Marketing Manager

Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce.Apply below after reading through all the details and supporting information regarding this job opportunity.Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn't be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.How we'll deliver success:We are looking for a driven, hands-on Content Marketing Manager to help power Shippo's growth through thoughtful content that drives awareness and consideration of Shippo's products. This role will develop deep customer empathy and commercial understanding of the Shippo business in order to own all aspects of our content strategy, from developing a content calendar to understanding and improving the business impact of our content.You will be a vital member of the marketing team and a trusted expert in building a best-in-class content strategy that is data-driven and continually optimized. You will be responsible for managing all aspects of our content and reporting on the impact on the business. You will partner with our Demand Gen, Product Marketing and Website teams to support GTM plans and iterate on messaging and tactics. You will need to become deeply familiar with our customers, their challenges, and how our products deliver on their promise.Shipping & handling responsibilities:Develop content that will appeal to each of our distinct segments and understand how the tone and the approach to topics changes for each of these. In order to do this, you will need to be able to act independently and get a deep understanding of our business, the buyer personas for each segment, the purchase criteria and the buyer journey.Develop ebooks, downloadables and data reports to support our B2B demand generation efforts.Analyze data and create thought-leadership content.Write compelling blog posts that drive understanding of the value of our web app in support of our small business strategy, and that increases signups.Be outcome oriented. Establish a way to continuously report on the bottom line impact of content efforts, ie, leads, users, revenue, etc.Identify and leverage opportunities to optimize content for SEO.Drive the editorial calendar.Manage our social media.Do you tick the boxes?You have a passion for creating engaging content.You have strong communication skills, both written and oral.You are a stickler for good grammar and obsess over details.Even though you love to write, you're also good with numbers and you like getting your hands on raw data to analyze and use to produce insightful and unique content.You are curious by nature and love to research and deeply understand topics. In fact, you pride yourself on understanding them better than anyone else.You deeply believe that content has business impact and are prepared to prove it.Experience in the shipping or ecommerce industry.5+ years of experience working in content marketing.What's in the Shippo package?Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!Take-as-much-as-you-need vacation policy & flexible working.One week-long company wide shutdown during winter.3 Volunteer Days Off (VTOs).WFH stipend to set up your home office.Charity donation match up to $100.Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth.Fun team in person time through our Shippo Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippo gatherings.Our compensation policy:We believe compensation is a custom experience and are committed to fair and equitable compensation practices. The standard base pay range for this role is min $107k to a max $145k annual salary. We tend to anchor our pay in the middle of this range with most offers that we make. Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos "package" section.Sail through the process:Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply.If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at accommodations@.Shippos in the wild:Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, "Shippos Everywhere", our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally. For locations outside of the US and Ireland, the employment contracts are powered by (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.#J-18808-Ljbffr

Created: 2024-10-29