Marketing Specialist, CRM (Contractor)

LTK's mission is to empower the world's premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we're looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry "” a game changer when it comes to career growth. Title: Marketing Automation Manager, Braze (Contract)Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.Location: US-RemoteEmployment Type: ContractDuration: 6 months Start Date: ASAP Reports to: Senior Manager of Demand Generation About the role The Marketing Automation Manager, Braze will support the strategy & execution of communications through our marketing automation platform, Braze. This individual will be primarily responsible for the performance of our multichannel (SMS, email, push, IAM) marketing platform. The successful candidate will ensure our highly personalized campaigns are successfully implemented from the planning stage to execution for our aggressively growing influencer business. This person will work in partnership with the Senior Manager to drive overall automation strategy, A/B testing process & performance and best practices for program enhancements to maximize customer value and campaign results. Passion for using data & behaviors to create personalized digital customer journeys is a must! How you will make an impact Create multi-channel Lifecycle programs to include Email, SMS, IAM, Push, Content Cards Create personalized messaging utilizing Liquid Language and Connected Content. Support the management of the marketing automation (Braze) infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics. Work cross-functionally with Data Science, Product Engineering, and Martech teams to manage data ingestion & eventing. Serve as the organization's marketing automation & HTML expert through best practice sharing, training and peer production oversight. Lead (with key stakeholders) the design, build and manage of systematic A/B testing procedures. Actively collaborate with CRM on campaign strategy. Implement strategic outcomes through successful campaign workflow documentation, production, execution, QA and performance optimization. Report/share performance & optimization recommendations across the organization. What you will bring to LTK BS in Marketing or related field (preferred) 5+ years of marketing automation experience (Braze preferred) Experience in app driven marketing automation Advanced segmentation experience HTML coding experience Understanding of the marketing technology landscape (CRM, Data visualization tools, etc.) Demonstrated experience with goal setting, best practices sharing, training and providing thoughtful and meaningful feedback. An outcome-oriented personality with a high commitment to seeing the job from start to finish and ability to hold themselves accountable for continuous improvement. Ability to be organized and efficient, paying close attention to details while handling multiple tasks under short deadlines. Excellent executive communication and presentation skills. Ability to collaborate and communicate effectively with internal teams to move projects forward. What we offer The opportunity to be part of the leading global company in creator commerce A remote-first, productivity-first environment Competitive compensation and benefits package to meet the needs of you and your family 401(k) with LTK company matching Medical Insurance, Vision Insurance, Dental Insurance Paid Maternity Leave and Paid Paternity Leave Summer Fridays and Flexible PTO About LTK Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Our mission To empower the world's premium lifestyle Creators to achieve maximum economic success. Our values Here to win Commit to the journey Work well Commitment to diversity LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture. For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment. Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees. LTK is an Equal Opportunity Employer. #J-18808-Ljbffr

Created: 2024-10-29