Marketing Manager - Copy & Content Review

Work Location:If you think you are the right match for the following opportunity, apply after reading the complete description.Mount Laurel, New JerseyHours: 40Pay Details: $86,840 - $139,360 USDTD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs.Line Of Business: MarketingJob Description:The Marketing Manager is a highly seasoned marketing professional that leads cross-functional projects contributing to development and/or execution of marketing plans/programs/projects/strategies by designing and delivering marketing solutions/insights consistent with TD's marketing standards and strategies, in support of business results, customer engagement and experience.This role is an integral part of Marketing's new Copy & Content Review team and will be a critical component to ensuring that Marketing remains in compliance with associated regulations through the review of asset content and copy, key controls and processes, while serving as a key stakeholder in Marketing's campaign management process.Depth & Scope:Manages multiple marketing projects/programs/initiatives of moderate scope and complexityHighly seasoned marketing professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areasIntegrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operationsInterprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or servicesActs as a technical expert/lead integrating cross-function understanding within their own field of specialtyLeads cross-functional teams or projectsIndependently manages end-to-end functional programsSolves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutionsUses sophisticated analytical thought to exercise judgement and identify solutionsImpacts the achievement of sub-function or business line objectives within the area they are accountable forWork is guided by policies and industry standards/methodsCommunicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholdersWorks autonomously as the lead and guides others within area of expertiseEducation & Experience:Undergraduate degree or relevant professional certifications, designations, or equivalent required7+ years relevant experienceAdvanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer marketsAdvanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisionsKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget and work within the constraints of that budgetAbility to contribute to strategic direction of the function and provide advice to senior leadershipSkill in mentoring, coaching and performance managementAbility to lead, plan, implement and evaluate program/project activities to ensure completion of initiativesAbility to exercise sound judgement in making decisionsAbility to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skillsAbility to work collaboratively and build relationships across teams and functionsSkill in using analytical software tools, data analysis methods and reporting techniquesSkill in using computer applications including MS OfficeAbility to analyze, organize and prioritize work while meeting multiple deadlinesAbility to work successfully as a member of a team and independentlyAbility to handle confidential information with discretionCustomer Accountabilities:Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goalsReviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD's customer experience and brand imageManages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standardsParticipates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutionsWorks with marketing partners and business units to develop appropriate customer insights for marketing briefsDevelops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creativeConducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clientsProvides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriateProactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolveCaptures and shares lessons learned from projects/campaigns/initiatives to be incorporated in futureDelivers strong marketing communications on strategy, on time, on budget and error freeDelivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business resultsDelivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error freeManages the appropriate use of resources (i.e. people, budget, processes) within area of responsibilityDevelops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverablesActively works to resolve escalated issues and manages changes within the project/program/initiativeEvaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancementsProvides input and works with Marketing Planning to assist in the management of the Marketing calendarRecognized within TD as an expert within own field of expertiseWho We Are:TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support.Our Total Rewards Package:Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.Additional Information:We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.Colleague Development:If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.Training & Onboarding:We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.Interview Process:We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.Accommodation:If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#J-18808-Ljbffr

Created: 2024-10-29