Strategic Planning, Medicare Marketing - Lead Director

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand "” with heart at its center "” our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.Position SummaryWe're looking for energetic team member to bring discipline and strategic thinking to our Medicare Marketing Efforts. The Lead Director, Medicare Marketing Strategic Planning will play a critical role in enabling, optimizing and advancing the Aetna's Medicare Marketing. This role will serve as a key member of the Medicare Marketing leadership team, and strategic planner for the VP of Medicare Marketing. This role will provide strategic marketing planning, program management, and future-forward exploration.Lead integrated, cross-functional marketing planning and coordinate cross enterprise initiatives related to Medicare marketingBring together campaigns and planning across Acquisition, Conversion and RetentionDevelop and lead operating plan. Develop annual view, oversee milestones, surface and manage for risks, solve for roadblocks to enable the team including the development of mitigation plan in partnership with the leadership team as neededLead strategic initiatives & exploration of future opportunitySupport the development and execution of department level initiatives such as research plans, goal setting andcolleague engagement plansDevelop Executive reporting & proactive communication materialsLead monthly staff meetings, Sr Leader meetings, town-halls and other meetings as requested by setting the agenda, coordinating materials/speakers, ensuring presentations are ready, leading sessions and ensuring follow-up on action items.Required Qualifications10+ years of experience in Marketing, Agencies or Consulting roles10+ years of experience managing cross functional initiatives with a high degree of complexityPrior consulting and/or project management experienceExpertise with executive level communication and project managementPreferred QualificationsHealthcare or Medicare experienceHighly organized, forward-thinking, curious, thoughtful, collaborativePassionate about consumer marketing and serving the needs of the Medicare consumerProven ability to deliver results in complex /fast paced environment with senior and executive leader quality and professionalismProven ability to lead planning initiatives to develop and support business goals, organizational design, and successfully execute on corporate projects/initiatives.Strong strategic, critical thinking, and analytic abilities; ability to contribute to and guide strategic planning discussions, develop business cased andAbility to influence outcomes in a matrix environmentEducationBachelor's Degree or equivalent (HS Diploma and 4 years of experience) requiredMasters preferredPay RangeThe typical pay range for this role is:$100,000.00 - $231,500.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.For more detailed information on available benefits, please visit /benefitsWe anticipate the application window for this opening will close on: 04/12/2024CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@ If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.#J-18808-Ljbffr

Created: 2024-10-29