Director of Marketing

About The CompanyCheck below to see if you have what is needed for this opportunity, and if so, make an application asap.Our client is a privately owned real estate company that develops, owns, and manages sustainable and diversified properties and investments. The Director of Marketing will report to the VP of Marketing and help build out the marketing department, develop and execute the strategic asset-level marketing plans within the commercial and retail portfolios, and lead the firm's social media strategy.ResponsibilitiesLeveraging emerging technology and marketing trends, develop and execute the strategic asset-level marketing plans and budgets across assigned assets within the commercial and retail portfolios to meet key business goalsPrepare comprehensive marketing reports to track the campaign progress against business objectives and KPIs, identify actionable insights and optimize campaigns in real time to maximize ROIBuild and foster effective business relationships with key internal and external stakeholders, including agency partners and the brokerage communityProduce and oversee social media campaign development and content creation strategyAnalyze the company's digital marketing plan and social media strategy and identifying strategic weaknesses and provide recommendations for improvementsWork with Head of Marketing, the technology team, cross-departmental teams and external agencies to enhance the CRM system and foster a customer-centric approach to all marketing, leasing and customer engagement strategiesResponsible for sustaining and building an engaged online community and social media presence to attract potential tenants, retain current tenants, engage real estate brokers, and educate the general public about the firm's brand and assetsRequirementsBachelor's degree in marketing, communications, or a related field5-6 years of experience preferably in the real estate industryExperience in managing complex integrated marketing campaignsAbility to effectively lead and influence direct and indirect teams to execute vision and drive successStrong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiencesSalary Range$120,000-$130,000#J-18808-Ljbffr

Created: 2024-10-23