Marketing Manager, Salesforce

DescriptionFind out if this opportunity is a good fit by reading all of the information that follows below.Salesforce Marketing Manager - RemoteAbout Sikich: Sikich's national technology consultancy helps companies across industries -including health care, finance, manufacturing, distribution and professional services -improve productivity and performance with innovative digital strategies and technology solutions. Sikich is a leader indigital transformation, which includes cloud and emerging technologies, and has one of the deepest, most diverse solution portfolios in the middle market. Sikich is a premier Microsoft, NetSuite and Salesforce partner. Our solutions include business applications and workplace productivity, security and compliance, artificial intelligence, machine learning, blockchain and robotic process automation.Sikich is a global company specializing in technology-enabled professional services. With more than 1,000 employees, Sikich draws on a diverse portfolio of technology solutions to deliver transformative digital strategies.Learn about our firmhere.Sikich is seeking a Marketing Manager for our Salesforce practice. This position's priority is to drive demand for the practice and create opportunities from Salesforce. The Marketing Manager will help leadership position Sikich as a go-to partner for Salesforce in select industries with the goal of securing joint opportunities.Your channel marketing experience and demand generation success will make you an ideal candidate for this position.WHAT YOU'LL DO:Create, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities.Determine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-up.Develop and execute demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)Manage multiple marketing programs simultaneously and on tight deadlines.Collaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as needed.Write campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagement.Develop and implement marketing strategies to drive awareness and sales growth through the Salesforce ecosystem.Create nurture programs while employing best practices using marketing automation.Use analytics tools to track and measure the effectiveness of marketing programs. Analyze data and key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions.Plan and carry out events to support marketing plans and goals - both virtual and live.Execute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipeline.Deliver campaign reporting, measure effectiveness, and pipeline contribution.REQUIREMENTS:5+ years of relevant work experience in technology services, preferably with marketing Salesforce Products or Services.Previous Marketing experience for a Salesforce Partner a strong plusBachelor's Degree in marketing or related field (or equivalent experience)Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing with proven resultsExperience with Marketing Automation platforms such as MarketoSikich BenefitsOur employees enjoy expansive benefit offerings, ranging from wellness programs to our flexible time off policy. Sikich prioritizes our employees' personal welfare; making sure our staff's health, family time and well-being are not compromised in order to further their career.Our flexible time off policy encourages every full-time employee to take off at least four weeks for personal, vacation or sick leave. This benefit is activated as soon as you start with the firm.We observe firm-wide office closure during the week between Christmas and New Year's Day.We provide a wellness program to engage, challenge and empower you to take responsibility for your own well-being. Activities can be tracked through our wellness provider to obtain gift cards or other rewards.We also offerHealth, dental, vision, life and accident/death/disability insurance optionsHSA employer contribution9 paid holidays annuallyFlexible work arrangements12 weeks of paid parental leave for the birth of your child or the placement of an adopted child within your home3 weeks of paid paternity leave for fathers for the birth of their child401(k) with employer contributionsCPA bonus with 4 paid exam days & 4 paid study daysTuition ReimbursementEmployee referral bonus programClient referral bonus programPet insuranceFORCE - our community volunteer program (each employee may use up to 4 hours of paid time annually to volunteer and make a difference in their local communities)#J-18808-Ljbffr

Created: 2024-10-23